Digital Marketing Manager

Responsibilities:

• Create and execute detailed digital marketing plans to elevate brand presence and increase traffic across all online platforms.
• Continuously monitor industry trends and competitor strategies to keep the company at the forefront of the digital landscape.
• Develop and manage the company's social media presence across platforms such as Facebook, Instagram, Twitter, etc.
• Engage with the community, schedule content, and analyse performance to optimise social media strategies.
• Execute and oversee digital advertising campaigns on platforms like Google Ads and Facebook Ads.
• Continuously test and iterate on ad creatives, copy, targeting, and bidding strategies to improve ROI.
• Implement technical and on-page SEO best practices to improve the website's organic search rankings.
• Manage and optimise paid search campaigns to ensure cost-effective customer acquisition.
• Produce, edit, and manage engaging content for various digital channels, including social media, email campaigns, and the company website.
• Ensure content aligns with the overall brand voice and marketing objectives.
• Monitor and analyse digital marketing performance metrics, providing regular reports and actionable insights to inform strategic adjustments.
• Design and execute email marketing campaigns, including newsletters, promotional offers, and customer engagement initiatives.
• Manage the digital marketing budget, ensuring cost-effective strategies and maximising ROI.
• Collaboration with Cross-Functional Teams:
• Work closely with sales, product development, and customer service teams to ensure cohesive marketing reports and alignment with our business goals.

Requirements:

• A minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing, and
• Search Engine Optimization.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager,
• Google Ads, SEMrush, etc.)
• Proven track record of driving measurable results through digital marketing campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Additional skills:

• Experience in the B2C product segment is key
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• Excellent communication skills and a collaborative mindset, with the ability to work effectively across different teams.