Immediate Start
New
2 days ago
Digital Marketing Officer
360Degrees Firm
Marketing & Communications
NGO, NPO & Charity
NGN
150,000 - 250,000
Easy Apply
Job Summary
We are seeking a dynamic and creative Digital Marketing Officer to manage our church’s online presence across Instagram, Facebook, YouTube, and our website. The ideal candidate will craft engaging content, foster community interaction, and implement member onboarding & retention strategies.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
Digital Strategy & Social Media Management:
- Develop and execute digital and content strategies for Instagram, Facebook, and YouTube aligned with the church’s mission.
- Create engaging posts, stories, reels, and videos that highlight sermons, events, testimonials, and inspirational content.
- Respond to comments, messages, and interactions promptly, fostering a sense of community online.
- Monitor trends and incorporate creative ideas to keep the platforms fresh and relevant.
Content Creation:
- Design graphics for social media, newsletters, and the website using tools like Canva, Photoshop, Capcut, Inshot, etc.
- Write compelling captions, blog posts, and video descriptions that reflect the church's voice.
- Collaborate with the media team to produce high-quality video content for social media, YouTube, and live streams.
Website Management:
- Update the church’s website with event details, sermon uploads, and blog posts.
- Ensure the website is user-friendly, mobile-optimized, and visually appealing.
- Monitor site performance and suggest improvements (SEO, speed optimization, etc.).
Analytics and Reporting:
- Track and analyze engagement metrics (likes, shares, comments, watch time, website traffic).
- Prepare monthly reports on content performance and audience growth for social media and the website.
- Use insights to adjust strategies and enhance outreach.
Campaign Planning and Execution:
- Plan and execute digital campaigns for upcoming events, special services, and programs.
- Create promotional materials for conferences, community outreaches, and special services.
- Utilize both organic strategies and paid ads (Meta Ads, Google Ads) when necessary.
Community Engagement:
- Develop and execute a member onboarding and retention plan for the church
- Build and nurture online relationships with members, followers, and partner ministries.
- Encourage user-generated content by promoting testimonies, challenges, or community hashtags.
- Draft and post content for Instagram, Facebook, Tiktok and YouTube.
- Engage with followers—respond to comments and DMs.
- Track real-time analytics to monitor how posts are performing.
- Check and update the website as needed (announcements, blogs, etc.).
- Attend team meetings to discuss upcoming events and digital strategies.
- Schedule content for the week using social media management tools (e.g., Meta Business Suite)
- Review past sermons and events to identify catchy clips for sermon bites
- Collaborate with video and design teams for upcoming campaigns.
- Provide suggestions on engaging content that can be created
- Prepare performance reports for social media and website traffic.
- Brainstorm creative campaigns for upcoming events or sermon series.
- Research digital trends and suggest new ideas to grow the church’s online presence.
Requirements:
- Content Creation: Skilled in copy and content writing, graphic design, and video creation for social media.
- Social Media Management: Knowledge of Instagram, Facebook, YouTube, Tiktok, and social media tools.
- Analytics: Experience with insights tools (Meta Analytics, Google Analytics, YouTube Studio).
- SEO and Website Management: Understanding of SEO practices and basic website editing (WordPress, Wix, etc.).
- Communication: Strong written and verbal skills to convey the church’s message effectively.
- Creativity: Ability to think outside the box, create engaging campaigns, and stay ahead of digital trends.
- Organization: Excellent time management and task prioritization skills.
- Faith Alignment: Passionate about spreading the gospel and aligned with the church’s mission.
- Video editing skills (CapCut, Premiere Pro, Inshot, etc.).
- Design (Canva, Photoshop)
- Email marketing experience (Mailchimp, Sendinblue, ConvertKit).
- Ad management (Google Ads, Meta Ads).
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