Digital Marketing Specialist

DIGITAL MARKETING JOB DESCRIPTION

We are looking for an experienced Digital Marketer to join our team. This role is crucial for reaching our customers, building brand awareness, and promoting our products across various digital channels. The ideal candidate will possess a deep understanding of digital media planning strategies and be able to craft engaging content that resonates with our international clientele while promoting our brand and products. The deliverables involve consistently generating leads through our websites and social media platforms.

Responsibilities:

ü Support the development and implementation of digital marketing communications strategies.

ü Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

ü Website management.

ü Skilled in search engine optimization

ü Create winning strategies to grow company social media presence.

ü Identify trends and derive insights, for spend optimization.

ü Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key.

ü Stay up-to-date with the latest trends in digital marketing and social media, particularly in the agriculture sector and foreign markets.

ü Collaborate with agencies and other vendor partners to achieve campaign objectives.

ü Measuring and reporting on the performance of all digital marketing campaigns.

ü Derive marketing insights and translate to business decision.

ü Manage CRM integration to overall business objectives.

ü Channel optimization (Social-media, web, email, and others).

ü Content development and Calendar management.

ü Analytics and reporting.

ü Identify trends and co-opt into messaging.

ü Monitor key online metrics to track success.

ü Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency

Requirements:

ü B.Sc./HND in Marketing, Communications, Media, Agricultural or any other related field.

ü At least 3 years’ experience in digital marketing.

ü Professional qualifications and certifications required.

ü Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns

ü Analytics and reporting

ü Campaign management

ü Performance management

ü Knowledge of online listening tools

ü Strong project management skills

ü Pays attention to detail

ü Must be able to juggle multiple projects at the same time

ü Analytical skills with a problem-solving aptitude.

ü Good report writing and presentation skills.

ü Experience in optimizing landing pages and user funnels

ü Solid knowledge of analytics tools (e.g, Google Analytics)