Digital Marketing Specialist

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize campaigns across multiple platforms, including social media, search engines, email marketing, and paid ads.
• Create engaging and relevant content tailored to target audiences.
• Conduct keyword research and implement SEO strategies to improve website rankings.
• Monitor and analyze performance metrics, providing actionable insights to improve campaign effectiveness.
• Maintain and update the company’s website to ensure optimal user experience and performance.
• Collaborate with cross-functional teams to align digital marketing efforts with overall brand strategy.
• Stay updated on industry trends and emerging digital tools to enhance marketing strategies.
• Manage the company’s online presence, including responding to customer queries and reviews.
• Prepare and deliver reports on digital marketing performance and ROI.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, and social media management tools.
• Strong understanding of SEO, SEM, and PPC advertising.
• Excellent analytical skills to interpret campaign performance data and drive improvements.
• Creative mindset with the ability to develop engaging content and campaigns.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of graphic design tools like Canva or Adobe Creative Suite is a plus.
• Familiarity with marketing automation tools and CRM platforms is an advantage.