J
New
3 days ago
- Minimum Qualification :
Job Description/Requirements
A diversified group of companies, offering products and services across Voltage Regulation, Power Backup, Solar Energy, Quick Service Restaurants, Online News, Music, and a Record Label, is seeking a Digital Marketing Specialist. This role involves managing all digital marketing activities, with the ideal candidate demonstrating a solid understanding of digital marketing strategies. The candidate should be capable of working independently and overseeing outsourced digital marketing functions.
Responsibilities:
Required Skills and Qualifications:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions.
- Manage and oversee various digital marketing initiatives such as SEO/SEM, PPC, email marketing, social media, and content marketing, and display advertising campaigns.
- Coordinate the design and maintenance of websites across the group, ensuring it is user-friendly and up-to-date.
- Generate leads through various online channels and optimize lead generation strategies.
- Collaborate with other teams, including sales and customer service, to ensure brand consistency.
- Work with external marketing agencies, where required.
- Implement sales automation processes to streamline marketing and sales efforts.
- Optimize and manage the budget for digital marketing efforts and measuring ROI.
- Analyze performance metrics and adjust strategies accordingly to meet KPIs.
- Increase in the number of unique visitors to the website.
- Growth in page views and session duration.
- Reduction in bounce rate.
- Improvement in conversion rates from digital campaigns (e.g., landing page forms, sign-ups, purchases).
- Increase in the number of leads generated through digital channels.
- Higher conversion rates from email marketing campaigns.
- Increase in followers and engagement rates (likes, comments, shares) on social media platforms.
- Growth in reach and impressions of social media posts.
- Success in running social media campaigns (e.g., increased engagement during promotional periods).
- Higher rankings for targeted keywords.
- Increase in organic search traffic.
- Growth in the number of backlinks and domain authority.
- Improvement in click-through rates (CTR) and conversion rates for PPC campaigns.
- Achievement of target cost per acquisition (CPA) and return on ad spend (ROAS).
- Increase in quality score for Google Ads.
- Growth in email subscriber base.
- Higher open and click-through rates for email campaigns.
- Reduction in unsubscribe rates.
- Increased engagement with blog posts and other website content.
- Higher share rates and inbound links for content.
- Success in achieving content marketing goals (e.g., thought leadership, lead generation).
- Increase in the number of new customers acquired through digital marketing efforts.
- Improvement in customer retention rates.
- Higher customer lifetime value (CLV).
- Effective allocation and optimization of the digital marketing budget.
- Achievement of target ROI for digital marketing spend.
Required Skills and Qualifications:
- A degree in a related field.
- A minimum of 3 years of experience in digital marketing, with expertise in web analytics, ideally within the Entertainment, Renewable Energy, or Food & Beverages sectors.
- Demonstrates strong leadership skills and solid technical expertise.
- Excellent understanding of digital marketing concepts and best practices.
- Proficiency in PPC, social media, Google AdWords, email campaigns, and SEO/SEM.
- Knowledge of web analytics tools (e.g., Google Analytics, SEMrush, WebTrends, etc).
- Strong project management and organizational skills.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively with external partners.
- Certifications in Google Analytics, AdWords, or other digital marketing tools.
- Experience with CRM software.
- Experience in any of the following industries: Retail, Music, Online News.
- Knowledge of graphic design.
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