Digital Marketing Specialist

Responsibilities:

• Develop and execute digital marketing strategies to achieve business goals and objectives.
• Manage and optimize online campaigns across various channels, including social media, email, search engines, and display advertising.
• Create and curate engaging content for digital platforms, including websites, blogs, social media, and email communication.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and social media analytics.
• Conduct keyword research and implement SEO best practices to improve website ranking and visibility.
• Manage and grow social media accounts, engaging with the audience and building a strong online community.
• Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Collaborate with the design team to create visually appealing and effective digital marketing assets.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Track and report on key performance indicators (KPIs) and metrics, providing insights and recommendations for improvement.
• Manage digital advertising budgets and optimize spending to maximize ROI.
• Conduct competitor analysis and market research to identify opportunities and threats.
• Work closely with other departments to align digital marketing efforts with overall business strategies.

Requirements:

• Proven experience or knowledge as a Digital Marketer or in a similar role.
• Experience in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, and social media management tools.
• Understanding of SEO, SEM, PPC, and content marketing.
• Excellent written and verbal communication skills.
• Creative and strategic thinker with a keen eye for detail.
• Ability to analyze data and derive actionable insights.

Note: This is a Full time, on-site role