Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Job Summary:

We are looking for a Digital Marketing Specialist with 2-3 years of experience to join our team. The ideal candidate is passionate about digital marketing strategies, has a data-driven approach, and is skilled in using various online marketing channels to drive engagement and conversions. You will play a key role in developing, implementing, and optimizing digital campaigns across different channels, including social media, email, SEO, and PPC.

Key Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Plan, implement, and manage multi-channel digital marketing campaigns to support brand awareness, lead generation, and customer acquisition.

• Social Media Management: Create, curate, and schedule content across social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand visibility and engagement.

• SEO & SEM: Conduct keyword research, optimize website content, and manage PPC campaigns (e.g., Google Ads, Bing Ads) to improve search engine rankings and drive targeted traffic.

• Email Marketing: Develop, implement, and optimize email marketing campaigns, including newsletters, promotional emails, and automated email sequences.

• Content Marketing: Collaborate with the content team to develop engaging blog posts, articles, and other content that aligns with marketing goals and SEO strategies.

• Analytics and Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other reporting tools. Provide actionable insights to improve campaign effectiveness.

• Website Management: Update website content and landing pages using CMS platforms (e.g., WordPress), ensuring the site is optimized for performance and SEO.

• Market Research and Competitor Analysis: Conduct market research to identify new trends and opportunities, analyze competitor activities, and suggest improvements to stay ahead in the industry.

• Collaboration: Work closely with the creative, sales, and product teams to align marketing strategies with overall business goals.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or other digital marketing qualification

• Experience: 2-3 years of proven experience in digital marketing, with a track record of successful campaigns and measurable results.

• Technical Skills:

• Proficiency in Google Ads, Google Analytics, and social media advertising platforms.

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).

• Familiarity with email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign.

• Basic knowledge of HTML/CSS and content management systems (e.g., WordPress).

• Understanding of A/B testing and conversion rate optimization (CRO) best practices.

• Soft Skills:

• Strong analytical skills and attention to detail.

• Excellent verbal and written communication skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Creative thinking with the ability to generate new ideas and solve problems.

Why Join Us?

• Competitive Salary: Commensurate with experience and industry standards.

• Growth Opportunities: Opportunities for professional development and career advancement.

• Work-Life Balance: Flexible work hours and remote work options.

• Collaborative Environment: Work alongside a supportive team of legal and creative professionals.

How to Apply:

If you’re passionate about digital marketing and eager to make an impact, we’d love to hear from you! Please send your resume and a cover letter to support@balogunharold.com.