Digital Marketing Specialist

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions.
• Manage and oversee various digital marketing initiatives such as SEO/SEM, PPC, email marketing, social media, and content marketing, and display advertising campaigns.
• Coordinate the design and maintenance of websites across the group, ensuring it is user-friendly and up-to-date.
• Generate leads through various online channels and optimize lead generation strategies.
• Collaborate with other teams, including sales and customer service, to ensure brand consistency.
• Work with external marketing agencies, where required.
• Implement sales automation processes to streamline marketing and sales efforts.
• Optimize and manage the budget for digital marketing efforts and measuring ROI.
• Analyze performance metrics and adjust strategies accordingly to meet KPIs.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3+ years experience as a Digital Marketing Manager or similar role with a proven track record of managing successful campaigns.
• Excellent understanding of digital marketing concepts and best practices.
• Proficiency in PPC, social media, Google AdWords, email campaigns, and SEO/SEM.
• Knowledge of web analytics tools (e.g., Google Analytics, SEMrush, WebTrends, etc).
• Strong project management and organizational skills.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively with external partners.

Desirable Skills (Optional):

• Certifications in Google Analytics, AdWords, or other digital marketing tools.
• Experience with CRM software.
• Experience in any of the following industries: Retail, Music, Online News.
• Knowledge of graphic design.

Key Performance Indicators (KPIS):

• Increase in website traffic and social media engagement.
• Improvement in conversion rates from digital campaigns.
• Growth in email subscriber base and open rates.
• Achievement of ROI targets for digital marketing spend.

Website Traffic:

• Increase in the number of unique visitors to the website.
• Growth in page views and session duration.
• Reduction in bounce rate.

Conversion Rates:

• Improvement in conversion rates from digital campaigns (e.g., landing page forms, sign-ups, purchases).
• Increase in the number of leads generated through digital channels.
• Higher conversion rates from email marketing campaigns.

Social Media Engagement:

• Increase in followers and engagement rates (likes, comments, shares) on social media platforms.
• Growth in reach and impressions of social media posts.
• Success in running social media campaigns (e.g., increased engagement during promotional periods).

SEO Performance:

• Higher rankings for targeted keywords.
• Increase in organic search traffic.
• Growth in the number of backlinks and domain authority.

Paid Advertising:

• Improvement in click-through rates (CTR) and conversion rates for PPC campaigns.
• Achievement of target cost per acquisition (CPA) and return on ad spend (ROAS).
• Increase in quality score for Google Ads.

Email Marketing:

• Growth in email subscriber base.
• Higher open and click-through rates for email campaigns.
• Reduction in unsubscribe rates.

Content Performance:

• Increased engagement with blog posts and other website content.
• Higher share rates and inbound links for content.
• Success in achieving content marketing goals (e.g., thought leadership, lead generation).

Customer Acquisition and Retention:

• Increase in the number of new customers acquired through digital marketing efforts.
• Improvement in customer retention rates.
• Higher customer lifetime value (CLV).

Budget Management:

• Effective allocation and optimization of the digital marketing budget.
• Achievement of target ROI for digital marketing spend.

Career Growth Opportunities: Opportunities for professional development and career advancement within our diverse group of companies.

Tools and Software: Regular use of Google Analytics, AdWords, SEO tools, social media management platforms, and CRM software.

Work Mode: Hybrid