Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in SEO content creation, digital advertising, and social media management.

Job Overview

As our Digital Marketing Specialist, you will be responsible for developing and implementing comprehensive digital marketing strategies to increase our online presence, drive traffic, and generate leads.

 Key Responsibilities

- Create and optimize SEO-friendly content for our website, blog, and other digital platforms

- Develop and manage pay-per-click (PPC) advertising campaigns across various platforms

- Plan, execute, and monitor social media strategies across multiple channels

- Analyze website traffic, campaign performance, and user engagement metrics

- Collaborate with the content team to ensure all materials align with SEO best practices

- Stay up-to-date with the latest digital marketing trends and algorithm changes

- Work with the product team to gather and understand customer needs

- Work with the sales team to develop and execute lead generation and nurturing programs

Key Performance Indicators (KPIs)

The success of this role will be measured by the following KPIs:

1. Search Engine Rankings:

2. Organic Traffic:

3. Conversions:

4. PPC Advertising:

5. Social Media:

6. Content Performance:

Required Qualifications

- 3+ years of experience in digital marketing, with a focus on SEO, content creation, and social media management

- Proven track record of improving search engine rankings and increasing organic traffic

- Experience with Google Analytics, Google Ads, and major social media advertising platforms

- Strong writing and editing skills, with the ability to create engaging content for various audiences

- Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz

- Excellent analytical and problem-solving skills

Preferred Qualifications

- Google Analytics and Google Ads certifications

- Experience with marketing automation tools and CRM systems

- Knowledge of HTML, CSS, and basic web design principles

- Familiarity with graphic design tools like Adobe Creative Suite or Canva

If you're passionate about digital marketing, driven by measurable results, and thrive in a fast-paced environment, we want to hear from you. Join our team and help drive our digital marketing efforts to new heights!