Digital Marketing Specialist

Responsibilities:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to achieve business objectives. Conduct market research and analyze industry trends to stay up-to-date on the latest digital marketing best practices.
• Content Creation: Create high-quality, engaging content (blog posts, social media posts, email newsletters, etc.) that resonates with our target audience. Collaborate with cross-functional teams (creative, product, etc.) to ensure content aligns with brand guidelines and messaging.
• Social Media Management: Manage and maintain our social media presence across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) Develop and implement social media campaigns to drive engagement, followers, and conversions.
• Email Marketing: Create and send regular email newsletters and promotional emails to our subscribers. Develop and implement email marketing campaigns to drive conversions and revenue.
• Search Engine Optimization (SEO): Conduct keyword research and optimize our website and content for search engines. Implement on-page and off-page SEO strategies to improve our search engine rankings.
• Paid Advertising: Develop and execute paid advertising campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Manage and optimize ad budgets to ensure maximum ROI.
• Analytics and Reporting: Track and analyze digital marketing metrics (website traffic, engagement, conversions, etc.) to measure campaign success. Provide regular reporting and insights to stakeholders to inform future marketing strategies.
• Collaboration and Project Management: Collaborate with cross-functional teams (sales, product, creative, etc.) to ensure alignment and maximize impact. Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably in a similar industry.
• Proficiency in digital marketing tools (Google Analytics, AdWords, Facebook Ads, etc.).
• Excellent content creation and writing skills.
• Strong understanding of SEO principles and best practices.
• Experience with email marketing automation tools (Mailchimp, Marketo, etc.).
• Analytical and problem-solving skills.
• Ability to work in a fast-paced environment and prioritize multiple tasks.
• Google Analytics certification, HubSpot certification, or other relevant digital marketing certifications.

Nice to Have:

• Experience with marketing automation tools (Marketo, Pardot, etc.).
• Knowledge of HTML, CSS, and JavaScript.
• Experience with video production and editing.
• Familiarity with CRM systems (Salesforce, etc.).

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.
• Flexible work arrangements (remote work options, flexible hours, etc.).

If you're a motivated and experienced digital marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter