Digital Marketing Specialist

Digital Marketing, Web & Graphic Design Specialist

Role Overview:

Solid Link Consulting is seeking a dynamic Digital Marketing, Web & Graphic Design

Specialist to drive our digital marketing strategy. This role will work closely with the marketing

manager to ensure quality execution and adherence to timelines. You will oversee website

management, paid advertising, lead generation, graphic design, public relations, influencer

marketing, and media programs, with a special focus on a comprehensive newsletter strategy

that can be distributed via both email and WhatsApp. The ideal candidate will combine

creativity, technical expertise, and marketing insight to help elevate Solid Link Consulting’s

brand and drive measurable growth.

Key Responsibilities:

1. Website Management & Optimization

o Maintain and optimize the Solid Link Consulting website, focusing on SEO, user

experience (UX), and conversion rate optimization (CRO).

o Regularly update the website’s content and design to align with business goals

and marketing campaigns.

o Work closely with the marketing manager to ensure website updates are

timely, aligned with brand standards, and optimized for lead generation.

2. Paid Ads & Lead Generation Management

o Plan, execute, and optimize paid advertising campaigns across platforms such

as Google Ads, Facebook, and Instagram.

o Develop and implement lead generation programs, creating conversion funnels

that effectively nurture prospects.

o Monitor and report on campaign performance, working closely with the

marketing manager to adjust strategies for optimal ROI.

3. Newsletter Strategy & Multi-Channel Distribution

o Lead the development of a comprehensive newsletter strategy, creating

engaging content tailored to different audience segments.

o Distribute newsletters via email and WhatsApp to maximize reach and

engagement, ensuring consistent messaging across both channels.

o Collaborate with the marketing manager to maintain content quality and

adhere to distribution timelines.

o Track key performance indicators (KPIs) such as open rates, click-through rates,

and conversions, adjusting the strategy based on insights.

4. Graphic Design

o Design visually appealing, brand-consistent graphics for digital channels,

including the website, social media, email newsletters, and paid ads.

o Collaborate with the marketing manager to ensure that all designs meet brand

guidelines and deadlines.

o Develop promotional materials, infographics, and other visual assets that

support lead generation and marketing goals.

5. PR & Media Program Management

o Develop and execute a public relations strategy to increase brand awareness

through media placements and press outreach.

o Build relationships with key media outlets and coordinate media opportunities

such as interviews and press releases.

o Ensure PR efforts align with broader marketing objectives and timelines,

collaborating with the marketing manager for cohesion.

6. Influencer Marketing & Partnership Management

o Identify and manage relationships with influencers and partners who align with

Solid Link Consulting’s brand and values.

o Coordinate influencer campaigns and measure their success through

engagement and ROI metrics.

o Work closely with the marketing manager to ensure influencer content aligns

with broader marketing strategies and deadlines.

7. Digital Analytics & Reporting

o Monitor and analyse the performance of all digital marketing initiatives, using

tools like Google Analytics and Facebook Ads Manager.

o Provide actionable insights and regular reports on website performance, lead

generation, ad campaigns, and newsletters.

o Collaborate with the marketing manager to refine and improve strategies

based on data-driven insights.

Skills & Qualifications:

• Proven experience in website management, SEO, and UX optimization.

• Expertise in paid advertising and lead generation strategies with a track record of

delivering measurable results.

• Strong graphic design skills, with proficiency in Adobe Creative Suite (Photoshop,

Illustrator) or similar tools.

• Experience in developing and managing newsletter strategies, including distribution

via email and WhatsApp.

• Background in public relations and influencer marketing, with experience managing

media programs.

• Proficient in digital analytics and reporting, with a strong ability to use data to inform

strategy adjustments.

• Excellent communication, project management, and multitasking skills.

• A collaborative mindset, with the ability to work closely with the marketing manager

to ensure quality and meet timelines.