Digital Marketing Specialist

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaigns.
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.

Key Competencies:

• Search Engine Optimization (SEO): Ability to use digital analytics and marketing skills to transform our company's online presence.
• Social Media Marketing: To promote our company and its products.
• Content Marketing: Creating valuable, engaging, and SEO-friendly content which is crucial for attracting and retaining customers.
• Pay-Per-Click (PPC) Advertising: To create and manage effective advertising campaigns on platforms like Google Ads and social media networks and drive targeted traffic and conversions.
• Analytics and Data-Driven Marketing: Should be able to have the ability to analyze data, derive insights, and make data-driven decisions and experience with tools like Google Analytics will be handy.
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements:

• Must have professional qualifications (e.g. Bachelor's or Master's degree) in Marketing or any related discipline), with impeccable written English language skills
• Must have recent extensive PPC experience.
• Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
• Must have extensive CRM experience.
• A proven track record of 'making a difference, especially meeting Sales targets
• 5+ years minimum experience in a similar role is required.

Location: Abuja

Remuneration: NGN 9,600,000 Annual

Job Type: Hybrid

Application Closing Date: 12th September 2024

Note: Only shortlisted candidates who meet the above requirements will be contacted.