Digital Marketing Specialist

Responsibilities:

• Develop and implement comprehensive digital marketing strategies and campaigns across various channels including social media, email, web, and search.
• Conduct market research and analysis to identify target audiences, emerging trends, and competitive insights.
• Plan and execute campaigns to support brand awareness, lead generation, and customer engagement.
• Collaborate with clients and internal teams to design marketing materials and messaging that align with business objectives.
• Monitor and analyze campaign performance using analytics tools to track KPIs and optimize results.
• Prepare and present regular reports on marketing performance and ROI.
• Manage and maintain the company’s digital presence, including website content and social media platforms.
• Stay updated on digital marketing best practices, tools, and industry trends.

Requirements:

• Experience: Proven experience in sales, marketing, or digital marketing roles.
• Strong market planning and research capabilities.
• Excellent written and verbal communication skills.
• Proficient in using digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, SEO tools, email marketing platforms).
• Ability to analyze data and make data-driven marketing decisions.
• Strong organizational and time management skills.
• Team Fit: Ability to work effectively both independently and within a team.
• Education: OND/HND/Bachelor's degree in Marketing, Business Administration, or a related field.
• Bonus: Experience in the Nigerian market or familiarity with local consumer behavior and digital trends is an advantage.