Digital Marketer

Responsibilities:

Digital Strategy & Campaign Management

• Plan, implement, and monitor digital marketing campaigns across all digital platforms.
• Oversee all aspects of the digital marketing department, including databases, emails, and advertising campaigns

Social Media & Branding

• Develop and manage content for the website and social media platforms to ensure quality standards.
• Monitor all social media platforms regularly and provide monthly performance analysis reports.
• Increase social media platform visits, evaluate metrics, and tailor strategies accordingly.
• Oversee contests, giveaways, and other digital projects to drive engagement.

SEO & Analytics

• Conduct SEO campaigns to boost website traffic and optimize content.
• Evaluate critical metrics that affect website traffic and audience engagement.
• Provide data-driven insights to improve marketing strategies.

Creative & Trend Adaptation

• Brainstorm and implement innovative growth strategies.
• Keep up-to-date with global trends, emerging technologies, and best practices in digital marketing.
• Ensure visual designs and digital interfaces align with brand standards.

Reporting & Coordination

• Prepare and submit reports on digital, social media, and branding activities to the Creative Director.
• Coordinate with advertising and media experts to improve results.

Requirements:

• Bachelor’s Degree in Marketing, Communications, or related field 
• 2-3 Years working experience 
• Proficiency with all ad platforms (Google, LinkedIn, Meta, TikTok, Snapchat, etc...)
• Familiarity with campaign tracking and analytics tools
• Experience driving successful lead-generation campaigns.
• Experience with PPC Advertising 
• Experience with A/B testing and data-driven decision-making.
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• A growth mindset - someone who is not afraid to think big and take on risks
• Engagement with the latest trends in marketing technology
• Familiar with relevant AI tools in the digital marketing space.
• Able to produce quality work with strict deadlines.