Digital Media Specialist (Graphics and Video)

Responsibilities:

• Content Strategy & Development: Develop and execute content strategies that align with company goals and engage our target audience. Plan, create, and manage multimedia content across all platforms.
• Graphic Design: Create compelling designs for social media posts, advertisements, and website content. Ensure brand consistency across all visual assets.
• Video Production & Editing: Produce and edit high-quality videos for social media, marketing campaigns, and property listings. Incorporate motion graphics and animations into video content when needed.
• Content Creation: Create original content for various platforms, including social media, email marketing, and blogs. Collaborate with the marketing team to ensure cohesive messaging across all content.
• Social Media Management: Coordinate with the social media team to create and distribute visual and video content for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Media Management: Maintain a well-organized digital media library of video, photo, and design assets. Ensure all creative files are backed up and easily accessible.
• Performance Tracking & Optimization: Monitor the performance of content across platforms and adjust strategies to improve engagement. Use analytics tools to track video views, social media reach, and engagement metrics.

Requirements:

• Proven experience in graphic design, video production, and content strategy.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.
• Strong portfolio demonstrating expertise in both video editing and graphic design.
• Ability to develop creative content ideas that align with brand goals.
• Knowledge of social media algorithms and best practices.
• Excellent time management and ability to meet deadlines.
• Strong communication skills and ability to work collaboratively.

Preferred Qualifications:

• Experience in content creation for the real estate industry.
• Knowledge of SEO and content optimization techniques.