Digital Marketing Executive

Responsibilities:

• Develop and execute content across digital channels including SEO, SEM, email marketing, social media, and display advertising.
• Create content calendars and publish high-quality content on a weekly/monthly basis.
• Analyse digital campaigns and provide reports on reach, engagement, conversions, and ROI.
• Manage customer interactions: reply to comments, direct messages, and handle complaints.
• Utilize analytics tools such as Google Analytics and Meta Business Suite to track key metrics.
• Collaborate with influencers and key opinion leaders (KOLs) for brand promotions.
• Monitor industry trends, competitor activities, and consumer behavior to identify marketing opportunities.
• Perform basic graphic design tasks using tools like Canva, CapCut, Adobe Express, etc.
• Ensure brand consistency across all touchpoints and coordinate with sales, product, customer service, and creative teams.
• Plan, execute, and continuously optimize digital marketing strategies to enhance brand visibility.
• Build and maintain internal relationships across departments and external partnerships with agencies, vendors, and government stakeholders.

Requirements:

• Bachelor’s Degree or HND in Marketing, Management, Communications, Social Sciences, or related fields.
• Minimum of 1 year in a similar or related position.
• SEO Tools: Ahrefs, SEMrush, Google Search Console, Moz, AlsoAsked
• Social Media Marketing: Hootsuite, Sprout Social, HubSpot, Bitly
• Analytics Tools: Google Analytics, Meta Business Suite
• PPC Advertising: Google Ads, SEMrush
• Email Marketing: MailChimp, Constant Contact, ConvertKit
• Copywriting Tools: Grammarly, ChatGPT
• Graphic Design: Canva, Visme, Adobe Express
• Strong communication and interpersonal skills
• Problem-solving and decision-making abilities