Direct Sales Supervisor

WATU, an all-in-one payments platform, is seeking a Direct Sales Supervisor with proven experience as a Field Marketer/Marketer in a Microfinance Bank. The successful candidate will focus on driving user acquisition and growth for the savings feature on the WATU App. This role will involve both on-the-ground marketing activities and digital strategies aimed at increasing the adoption and engagement of the savings feature.

• Develop and execute field marketing campaigns specifically targeting users interested in savings, leveraging Microfinance Bank experience.
• Conduct market research to identify the savings needs of different user demographics, particularly low-income earners and small businesses.
• Work closely with the sales and product teams to create tailored messaging and outreach programs that highlight the savings feature's benefits.
• Manage digital and field campaigns across various marketing channels, including social media, in-person events, and community outreach programs.
• Establish partnerships with local businesses, influencers, and community groups to promote the savings feature.
• Manage a team of sales agent
• Engage potential users directly in communities to educate them on the benefits of using the WATU App for saving, using field marketing strategies honed in Microfinance.
• Measure and analyze the effectiveness of campaigns through key metrics and provide insights for improving future initiatives.
  
  

Requirements

• 2-3 years experience as a field marketer in a Microfinance Bank.
• Strong understanding of savings products and the financial behaviors of target demographics, particularly low-income earners and small businesses.
• Ability to conduct both digital and on-the-ground marketing campaigns.
• Excellent communication and interpersonal skills for engaging with potential users in the field.
• Experience with performance tracking and data analysis to evaluate marketing efforts.
• Familiarity with fintech or financial services is a plus.
• Proven experience managing and leading a team