E-Commerce Associate

Responsibilities:

• Oversee the overall eCommerce strategy to improve the online visibility of the brand, achieve sales targets, and enhance customer experience.
• Possess strong knowledge of the eCommerce space, including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
• Manage day-to-day eCommerce operations, including product listings, inventory management, and order fulfillment.
• Monitor and analyze website performance metrics, including traffic, conversions, and revenue, and make data-driven decisions to improve results.
• Synthesize information to clearly communicate key learnings, actionable strategy, and testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Collaborate with cross-functional teams (marketing, logistics, customer service) to ensure a seamless shopping experience.
• Provide guidance and support to other team members on e-commerce SEO best practices and strategies
• Optimize website content, product descriptions, and metadata to improve search engine rankings.
• Implement on-page and off-page SEO best practices to drive organic traffic.
• Monitor website performance using analytics tools and adjust strategies based on data-driven insights.
• Stay updated on industry trends and best practices in e-commerce SEO trends, algorithm changes, and industry best practices.

Personal Attributes

• Keyword Research: Identifying relevant search terms for optimization.
• On-Page Optimization: Optimizing website content and structure.
• Technical SEO: Implementing technical changes to improve site performance.
• Content Creation: Developing high-quality content for the website and blog.
• Link Building: Building high-quality backlinks to improve website authority.
• Analytics: Analyzing website data to measure SEO success and identify areas for improvement.
• E-Commerce Knowledge: Understanding of how e-commerce platforms work and how customers interact with them.
• Social Media Marketing: Ability to use social media platforms to promote products and services.
• Project Management: Ability to manage multiple projects and deadlines.
• Communication Skills: Ability to communicate effectively with clients, team members, and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in e-commerce management, digital marketing, and SEO (Experience in the retail fashion industry is an added advantage)
• Proven track record of driving online sales and improving website rankings.
• Proficiency in eCommerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (e.g., Google Analytics, SEMrush).
• Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc.
• Knowledge of Google Ads, Microsoft Advertising, Instagram, FaceBook, and LinkedIn advertising platforms
• Google AdWords and Google Analytics certifications a plus
• Ability to build reporting based on web behavior and key SEO metrics
• Able to effectively operate and complete complex tasks with minimal oversight
• Strong creative aptitude, including a keen eye for design and copywriting
• Strong visual, and verbal presentation analytical skills with the ability to interpret data and make informed decisions.