E-commerce Operations and Growth Manager

Responsibilities:

Channel Management:

• Manage and optimize Wow Braids’ e-commerce website, Amazon store, and Etsy store to maximize sales and enhance customer satisfaction.
• Ensure consistency in product listings, descriptions, pricing, and branding across all channels.
• Monitor and analyze the performance of each platform, implementing strategies to improve traffic, conversion rates, and revenue.
• Stay up to date with platform-specific best practices, policies, and tools to maintain competitive positioning.

E-Commerce Operations:

• Oversee daily operations of all online channels, ensuring smooth functionality and a seamless user experience.
• Collaborate with production and inventory teams to ensure accurate stock levels are reflected across all platforms.
• Manage order processing, fulfillment, and shipping, ensuring timely and accurate delivery.

Digital Marketing and Sales:

• Develop and execute targeted marketing strategies for each platform, including SEO, PPC, social media advertising, and email campaigns.
• Coordinate promotional campaigns and seasonal offers with marketing consultants across the website, Amazon, and Etsy to drive sales.
• Collaborate with consultants to leverage platform-specific advertising tools (e.g., Amazon Sponsored Ads) to boost product visibility and ROI.

Customer Experience and Support:

• Respond to customer inquiries and reviews across all platforms, maintaining a professional and customer-focused approach.
• Implement strategies to improve customer engagement, retention, and satisfaction across channels.
• Monitor feedback and reviews, using insights to refine the customer experience.

Reporting and Analytics:

• Generate and analyze performance reports for the website, Amazon, and Etsy stores to identify trends and opportunities for growth.
• Present data-driven insights and recommendations to senior management regularly.
• Use analytics tools to monitor customer behavior and refine strategies accordingly.

Requirements:

• Bachelor’s degree in business, marketing, or a related field.
• A minimum of 3 years of experience managing e-commerce platforms, with specific experience with Shopify, Amazon or Etsy.
• Proficiency in digital marketing tools like Google Analytics, Google Ads, Amazon Ads, and Etsy Ads.
• Experience in SEO, SEM, and paid advertising strategies for driving traffic and increasing conversions.
• Strong organizational and project management skills, with the ability to multitask across channels.
• Excellent written and verbal communication skills.
• Customer-focused mindset with a strong track record of improving customer experiences.
• Knowledge of the beauty or fashion industry, particularly wigs or braided hair products, is a plus.

Additional Skills:

• Experience using inventory management systems and integrating them with online platforms.
• Graphic design or photo editing skills for creating marketing assets.
• Familiarity with influencer marketing and affiliate programs to drive channel growth.