National Sales/BDM (Cosmetic Manufacturing and Distribution)

Job Description for National Sales/Business Development Manager [Cosmetics] Duties & Responsibilities:

Sales Strategy and Leadership:

 Develop and implement a sales strategy focusing on increasing market share and revenue growth

 Negotiating sales price, contracts and payments

 Lead the execution of sales plans ensuring that sales force meet their weekly, monthly and yearly targets

 Collaborate with senior management to align sales strategies with overall business objectives

 Review sales / market strategy and tactics for all products and services.

Manage the activities of territory sales forces, setting targets, monitoring schedules and implementing monitoring programs

 Coordinate all administrative sales activities on a day-to-day basis

Team Leadership and Development:

 Lead, coach, and develop a high-performing sales team, including Key Account Managers (Modern Trade) and Area Sales Managers

 Set performance targets for sales teams, monitor progress and provide guidance and support to ensure targets are met or exceeded

 Foster a collaborative team environment, encouraging best practices and continuous improvement

 Ensure that sales rep perform duties with Passion, Integrity and the highest levels of Professionalism

Market Expansion and Business Development:

 Identify market opportunities with new and existing customers expanding the company’s customer base in modern trade and traditional channels

 Work closely with the marketing team to enhance new product offerings, promotions, and brand positioning

 Develop relationships with key customers and partners to drive business growth and increase market penetration

 Enhance and improve positioning and image of the brands, create unique customer experience and contribute to a positive relationship between the customer and the company

 Develop marketing plans and generate tactics to ensure those plans are realized

 Keep abreast of market developments

 Strong on Key Accounts management and keen on “On-trade engagements

Customer Relationship Management:

 Build and maintain strong relationships with key accounts and customers, ensuring satisfaction and long-term partnerships

 Work closely with the Key Account Manager (Modern Trade) to manage relationships with major retail chains, negotiating favorable terms and agreements

 Advising customers on delivery schedules, ensuring high customer experience and after sales service

Sales Performance and Reporting:

 Oversee sales performance across the regions, ensuring timely and accurate reporting on sales metrics, forecasts, and market trends

 Analyze sales data to assess strategies' effectiveness, identify improvement areas, and recommend corrective actions

 Provide regular sales performance updates to senior management, including insights into customer behavior and competitor activity

 Provide monthly reports on sales trends per product, location and customer

Promotions and Merchandising:

 Collaborate with the marketing team to plan and execute in-store promotions, campaigns, and merchandising strategies to boost sales

 Ensure proper execution of promotional activities at the regional level, with a focus on improving visibility and product availability in store

Cross-functional Collaboration:

 Coordinate with other departments such as marketing, supply chain, finance, and operations to ensure smooth business operations and alignment of efforts

 Work with the supply chain and warehouse teams to ensure timely product availability and distribution across regions

Compliance and Reporting:

 Ensure compliance with company policies, sales processes, and industry regulations across all regions

 Maintain up-to-date records of sales activities, customer interactions, and contracts

Budget and Resource Management:

 Manage the sales budget, ensuring efficient allocation of resources and cost control across all sales teams

 Optimize the use of sales tools and resources to enhance productivity and performance

Job-Specific Competencies:

 Sales Strategy and Leadership: 5

 Customer Relationship Management: 5

 Team Leadership and Development: 5

 Market Expansion and Business Development: 5

 Promotions and Merchandising: 4

 Sales Data Analysis: 5

 Negotiation and Contract Management: 5

 Cross-functional Collaboration: 4

 Budget and Resource Management: 4

Education & Experience:

 Education: Bachelor’s degree in business administration, Marketing, or related field

 A master’s degree or professional certification in Sales Management is an advantage

 Experience: Minimum of 7 years of experience in sales management, with at least 5 years in a supervisory role within the FMCG industry

Key Skills

 Strong technological tools knowledge (Excel, Sage etc.)

 Analytical skills  Highly creative and “Out of the box” mindset

 Experience in leading teams

 Excellent sales and negotiation skills

 Great spoken and written communication skills

 Organizational and time management skills

 In depth knowledge about products and customers

 Listening skills

 People development/Coaching skills Key Interactions:

 Internal: Sales Team (Key Account Manager, Area Sales Managers), Marketing, Supply Chain, Finance, Operations, Senior Management

 External: Customers (Key Accounts, Retailers), Vendors, Partners, Suppliers This role is critical to driving the success of the business, leading the sales team to achieve significant market share and delivering on the company's overall business objective