Marketing Manager - Citizenship by Investment

Responsibilities:

• Strategic Marketing: Develop and implement field marketing strategies to promote our citizenship-by-investment programs, focusing on high-net-worth individuals and investors across different regions.
• Campaign Management: Lead the execution of localized marketing campaigns, including digital advertising, events, partnerships, and sponsorships, tailored to specific regional markets.
• Sales Collaboration: Work in close collaboration with the sales teams to ensure marketing strategies are aligned with sales objectives, supporting lead generation and client conversion.
• Performance Monitoring: Track and analyze the effectiveness of field marketing activities, using key metrics to optimize strategies and demonstrate ROI to stakeholders.
• Content Creation: Create and adapt marketing collateral, presentations, and informational materials to support field marketing initiatives and effectively communicate our value proposition.
• Market Expansion: Identify and assess new market opportunities, building strategies to penetrate and grow our presence in untapped regions.
• Budget Oversight: Manage the field marketing budget efficiently, ensuring maximum impact and cost-effectiveness of all marketing activities.
• Team Development: Recruit, manage, and mentor a team of marketers across different states, ensuring consistency and excellence in marketing execution.
• Industry Trends: Stay informed about the latest trends in citizenship-by-investment, immigration law, and global mobility to keep our marketing efforts relevant and competitive.

Requirements:

• Industry Experience: Extensive experience in the citizenship-by-investment industry, particularly in marketing and selling second passports in the Caribbean region.
• Proven Success: A track record of developing and executing successful marketing campaigns that drive lead generation and client acquisition.
• Strategic Thinking: Strong ability to think strategically and align marketing initiatives with overall business goals.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Project Management: Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
• Analytical Acumen: Proficiency in analyzing marketing performance metrics and using data to refine strategies for improved results.
• Leadership: Proven experience in building and managing a team of marketers across different locations.
• Market Knowledge: Deep understanding of citizenship-by-investment programs and the legal frameworks governing them.

Remuneration: NGN 300,000