General Sales & Marketing Manager

Responsibilities:

• Develop and implement comprehensive sales and marketing strategies across all business units
• Set and achieve revenue targets and market share objectives
• Lead market expansion initiatives
• Drive brand development and positioning strategies
• Identify new business opportunities and market segments
• Collaborate with business unit heads to align sales and marketing efforts
• Report to top management on sales performance and market dynamics
• Lead and motivate sales teams across multiple business units
• Establish sales targets and KPIs for different product/service lines
• Develop and implement sales policies and procedures
• Monitor sales performance and implement corrective actions
• Manage key account relationships with major clients
• Negotiate and oversee major contracts and agreements
• Drive sales excellence and best practices across teams
• Develop pricing strategies in collaboration with finance
• Oversee marketing campaigns and initiatives across all channels
• Manage brand portfolio and corporate identity
• Direct market research and competitive analysis
• Supervise digital marketing and social media strategies
• Coordinate with advertising agencies and media partners
• Manage marketing budgets and ROI analysis
• Ensure consistent brand messaging across all platforms
• Develop marketing materials and corporate communications
• Identify and pursue new business opportunities
• Develop strategies for market penetration and expansion
• Build and maintain relationships with key stakeholders
• Lead contract negotiations with major clients
• Coordinate with government agencies and regulatory bodies
• Drive partnerships and strategic alliances
• Represent the company at high-level business forums
• Build and develop high-performing sales and marketing teams
• Recruit and train sales and marketing professionals
• Implement performance management systems
• Provide mentoring and professional development
• Foster a culture of excellence and innovation
• Manage cross-functional team collaboration
• Handle team conflicts and resolution

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree preferred (MBA or related)
• Minimum 8 years of progressive sales and marketing experience
• 4+ years in senior sales/marketing management role
• Proven track record in Nigerian market
• Strong understanding of multiple industry sectors
• Experience in managing diverse product/service portfolios

Additional skills:

• Professional certifications in sales or marketing
• Knowledge of local languages
• International business experience
• Digital marketing expertise
• CRM systems experience
• Strong leadership and team management abilities
• Excellent communication and presentation skills
• Strategic thinking and planning capabilities
• Financial acumen and budgeting skills
• Negotiation and conflict resolution abilities
• Cross-cultural communication expertise
• Digital marketing proficiency
• Analytics and data-driven decision making

Benefits:

• Competitive salary
• Performance-based bonuses
• Sales commission structure
• Company car and driver
• Annual leave
• Phone and internet allowance