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Job Summary
We are seeking a dynamic and results-driven General Sales & Marketing Manager to lead our sales and marketing initiatives across multiple business units in their conglomerate. The ideal candidate will develop and execute strategies to drive revenue growth while building strong brand presence in the Nigerian market and beyond.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
Responsibilities:
- Develop and implement comprehensive sales and marketing strategies across all business units
- Set and achieve revenue targets and market share objectives
- Lead market expansion initiatives
- Drive brand development and positioning strategies
- Identify new business opportunities and market segments
- Collaborate with business unit heads to align sales and marketing efforts
- Report to top management on sales performance and market dynamics
- Lead and motivate sales teams across multiple business units
- Establish sales targets and KPIs for different product/service lines
- Develop and implement sales policies and procedures
- Monitor sales performance and implement corrective actions
- Manage key account relationships with major clients
- Negotiate and oversee major contracts and agreements
- Drive sales excellence and best practices across teams
- Develop pricing strategies in collaboration with finance
- Oversee marketing campaigns and initiatives across all channels
- Manage brand portfolio and corporate identity
- Direct market research and competitive analysis
- Supervise digital marketing and social media strategies
- Coordinate with advertising agencies and media partners
- Manage marketing budgets and ROI analysis
- Ensure consistent brand messaging across all platforms
- Develop marketing materials and corporate communications
- Identify and pursue new business opportunities
- Develop strategies for market penetration and expansion
- Build and maintain relationships with key stakeholders
- Lead contract negotiations with major clients
- Coordinate with government agencies and regulatory bodies
- Drive partnerships and strategic alliances
- Represent the company at high-level business forums
- Build and develop high-performing sales and marketing teams
- Recruit and train sales and marketing professionals
- Implement performance management systems
- Provide mentoring and professional development
- Foster a culture of excellence and innovation
- Manage cross-functional team collaboration
- Handle team conflicts and resolution
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field
- Master's degree preferred (MBA or related)
- Minimum 8 years of progressive sales and marketing experience
- 4+ years in senior sales/marketing management role
- Proven track record in Nigerian market
- Strong understanding of multiple industry sectors
- Experience in managing diverse product/service portfolios
Additional skills:
- Professional certifications in sales or marketing
- Knowledge of local languages
- International business experience
- Digital marketing expertise
- CRM systems experience
- Strong leadership and team management abilities
- Excellent communication and presentation skills
- Strategic thinking and planning capabilities
- Financial acumen and budgeting skills
- Negotiation and conflict resolution abilities
- Cross-cultural communication expertise
- Digital marketing proficiency
- Analytics and data-driven decision making
Benefits:
- Competitive salary
- Performance-based bonuses
- Sales commission structure
- Company car and driver
- Annual leave
- Phone and internet allowance
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