Growth Manager

Company Description

Remedial Health (YC W22) is a healthcare startup based in Lagos that focuses on enhancing business-to-business access to medicines. The company provides medicines directly from manufacturers/registered distributors to large and small healthcare retail businesses, such as pharmacies and remote chemist/PPMVs, using technology for just-in-time stock delivery, financing, and a wide inventory selection.

About the Role

This is a full-time on-site role for a Growth Manager at Remedial Health. The Growth Manager will be responsible for overseeing sales, project management, analytics, and communication strategies to drive business growth and expansion in the healthcare retail sector in Lagos.

Job Description

• Define, setup and measure referral programs for customers with realistic incentives

• Develop and own the growth strategy for acquiring and retaining both new and existing customers

• Continuously monitor and enhance key growth metrics and the entire funnel whilst discovering the highest priority optimizations for the company’s growth 

• Oversee digital channels to ensure optimal ROI, identifying key metrics to drive companys growth including acquisition, activation and engagement. This includes conceptualization, testing, writing creatives for user acquisitions such as digital adverts or landing pages

• Finetune the existing onboarding process for customers with regards to product changes, email campaigns and other related activities

• Build and refine robust processes for marketing operations as well as measure the marketing efforts by developing statistics for major events un the lifecycle of the customer

• Develop innovative and creative ways to increase user acquisition and engagement with the product(s) to drive retention and lifetime value

• Set up and monitor product analytics for all products 

Skills

• Strong analytical and problem solving skills

• Good communication and presentation skills

• Ability to work independently and collaboratively in a fast paced environment

• Proficient understanding of SEO/SEM, social media platforms and digital marketing tools 

• Familiar with the CRM software and data analytics tools

Qualifications

• BSc. in Marketing, Business or any related field

• A Master’s degree would be an added advantage

• Minimum of 4 years’ experience in digital marketing and analytics

• Proven experience as a Growth Marketer in a startup or in a healthcare or pharmaceutical industry is a plus