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Growth Marketing Lead

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Job Description/Requirements

Job brief

Our company is seeking a skilled Growth Marketing Manager to lead our marketing initiatives and drive significant growth. In this role, you will be responsible for managing and optimizing our digital marketing channels, including paid search, Search Engine Optimization, social media, Email Marketing and display advertising.

You will develop growth strategies, forecast and report on campaign performance, and work closely with other marketing leaders to align growth efforts with broader company objectives.

This position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful digital marketing campaigns.

 


Responsibilities:


  1. Manage and optimize performance of marketing channels.
  2. Forecast, measure, and analyze digital campaign performance across the funnel.
  3. Develop and implement digital demand growth strategies.
  4. Partner with cross-functional teams for trial conversion and activation rate improvement.
  5. Guide paid efforts across channels, balancing growth and ad spend.
  6. Oversee ad unit development, testing, and analysis for continuous improvement.


Requirements and skills:
  1. 5 years of experience in user acquisition and growth marketing.
  2. Expertise in Email Marketing,  Paid Search, Social Media, Display, Retargeting, Affiliate, CRO, and SEO.
  3. Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
  4. Analytical mindset with strong attention to detail.
  5. Bachelor’s degree in marketing, business, or a related field.
  6. Up-to-date knowledge of mobile performance marketing, trends, and best practices.
















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