Growth Marketing Manager

Job Title: Growth Marketing Manager

Department: Marketing

Reports To: CEO

Summary:

We seek a data-driven and results-oriented Growth Marketing Manager to lead our digital marketing efforts and drive market expansion. You will be responsible for developing and executing strategies to generate leads, optimize website performance, build strategic partnerships, and expand our market reach. The ideal candidate possesses a strong understanding of digital marketing channels, analytical tools, and growth hacking methodologies.

Responsibilities:

Lead Generation:

• Plan and execute targeted advertising campaigns across various channels.
• Develop engaging ad creatives and copy that resonate with the target audience.
• Monitor campaign performance, analyze key metrics (CTR, conversion rate, CPL), and optimize campaigns accordingly.

Website Optimization:

• Conduct in-depth keyword research to improve organic search rankings.
• Utilize Google Search Console and Analytics to track website traffic, user behavior, and identify areas for improvement.
• Conduct regular website audits to identify technical and usability issues.
• Collaborate with web development and design teams to implement necessary changes.

Landing Page Optimization:

• Design and develop high-converting landing pages for lead capture and specific campaigns.
• Conduct A/B testing to optimize landing page elements and improve performance.

Email Marketing:

• Develop and implement email marketing strategies to nurture leads, engage customers, and drive conversions.
• Create compelling email content, including newsletters, promotional emails, and automated email sequences.
• Segment email lists based on user behavior and demographics to personalize messaging.
• Monitor email campaign performance and optimize for open rates, click-through rates, and conversions.

Market Expansion:

• Conduct market research to identify potential growth opportunities and target markets.
• Develop and implement market expansion strategies, including partnerships and collaborations.
• Build and manage relationships with key partners.

Market Research and Analysis:

• Stay informed about industry trends, market dynamics, and competitor activities.
• Analyze market data to identify emerging opportunities and inform strategic decisions.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams to ensure successful execution of programs and initiatives.

Reporting and Analysis:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing activities.
• Generate regular reports to communicate performance and insights to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in digital marketing, with a focus on growth marketing or demand generation.
• Proven track record of success in developing and executing effective marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Proficient in using marketing automation tools and analytics platforms (e.g., Google Analytics, SEMrush, Ubber suggest etc.).
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.

Essential Criteria

• Experience with landing page builders and A/B testing tools.
• Experience in the Edu-tech Industry.
• Familiarity with agile marketing methodologies.