Head of Digital Marketing

Responsibilities:

• Define digital marketing strategies, policies, and processes for the brand and its subsidiaries.
• Responsible for planning and executing digital activities
• Support the implementation of strategic through-the-line marketing activities
• Grow brand equity through increased presence, followership, engagement and revenue drive.
• Manage Group and subsidiary websites.
• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain the company’s social media presence
• Aggressively grow brand and product awareness across various online platforms including social media
• Readily drive the adoption of company products and services
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations, and crisis management systems and processes.
• Any other related responsibilities as assigned.

Requirements:

• A Bachelor’s degree in Marketing, Communications, Media, or any other related field
• Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc
• At least 7-10 cumulative years of experience in Digital Marketing, Media, and PR.
• Understand Martsch's concept and adoption as a tool for actualizing organizational marketing objectives.
• Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies
• A very good understanding of different channels of communications media and how they used to achieve brand and business goals
• Strong relationship with the media and possess quality media contacts.
• Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
• Prior experience managing a team Analytical skills with a problem-solving aptitude.
• Excellent oral and written communication skills. Good report writing and presentation skills.