Marketing Manager

Responsibilities:

Marketing Strategy and Planning:

• Develop, implement, and manage comprehensive marketing strategies to drive lead generation, brand awareness, and overall company growth.
• Create annual and quarterly marketing plans, including budgets, campaign schedules, and measurable objectives.
• Work closely with the sales and business development team to align marketing activities with business goals and revenue targets.

Digital Marketing and Social Media:

• Plan and execute digital marketing campaigns across various platforms (e.g., social media, email, SEO, PPC) to promote the agency’s services and reach potential clients.
• Manage and grow the agency’s social media presence, creating and curating engaging content for platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Optimize the company’s website for SEO, regularly updating content to ensure high search engine rankings and strong user experience.

Content Creation and Brand Messaging:

• Develop creative marketing materials, such as brochures, flyers, blog posts, videos, and presentations, to communicate the agency’s services effectively.
• Create compelling content to share success stories, client testimonials, and industry insights to strengthen brand credibility.
• Ensure brand consistency across all marketing channels and maintain the agency’s voice in all communications.

Event Management and Educational Fairs:

• Organize, promote, and participate in educational fairs, webinars, workshops, and school visits to showcase the agency’s services and attract potential clients.
• Coordinate the logistics of events, including venue selection, marketing materials, lead capture, and follow-up.
• Track and analyze the success of events and make recommendations for future improvements.

Lead Generation and Customer Engagement:

• Develop and execute lead generation campaigns to attract and convert potential clients.
• Create and manage client databases, track leads through the sales funnel, and ensure timely follow-ups with potential students.
• Enhance customer experience through personalized communication and by providing information on the agency’s services.

Analytics and Performance Tracking:

• Analyze marketing campaign results and data (including ROI, conversion rates, and lead generation) to measure effectiveness and make data-driven decisions.
• Monitor market trends, competitor activities, and client feedback to refine marketing strategies and capitalize on emerging opportunities.
• Prepare regular reports on the performance of marketing initiatives and recommend improvements.

Partnerships and Relationships:

• Build and maintain relationships with key partners, such as schools, universities, exam bodies, and media outlets to enhance brand visibility.
• Work with third-party vendors, designers, and marketing agencies to support marketing activities as needed.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in marketing, preferably within the education, consultancy, or service industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including social media, SEO, and PPC.
• Excellent communication skills (verbal and written) with the ability to create compelling content.

Skills and Competencies:

• Analytical Skills: Ability to analyze market trends, campaign performance, and client data to make strategic decisions.
• Creativity: Strong creative and innovative mindset to develop engaging campaigns and materials.
• Project Management: Ability to manage multiple projects simultaneously, meeting deadlines and budgets.
• Tech-Savvy: Proficiency in marketing software (e.g., HubSpot, Mailchimp), CRM tools, and analytics platforms (e.g., Google Analytics).
• Problem-Solving: A proactive approach to identifying and solving marketing challenges.