Head, Marketing (HMO)

Responsibilities:

• Reach out to potential prospects/clients and subscribing them to different HMO services/plans
  
• Maintaining relationships with existing clients while being responsible for sourcing new ones
  
• Achieve allocated sales revenue targets for the state
  
• Getting in touch with health care facilities that are only accredited by the scheme with the aim of providing health care services.
  
• Oversee the activities of field sales representatives within the state
  
• Double as branch manager in coordinating operational activities in the office that includes office and facility management, facility-management, informal recruitment, office correspondence, etc.
  
• Conduct regular market intelligence activities
  
• Contribute to the development of various healthcare programs intended for clients
  
• Provide strategic leadership in business development and marketing activities.
  
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
  
• Be the first point of contact with business prospects/clients within the state
  
• Analyze business developments and monitoring market trends.
  
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market the company’s health plans or services.
  
• Negotiate contracts with potential clients
  
• Ensure all reports daily, weekly, monthly, quarterly, etc. are prepared accurately and submitted as and when due.

• Minimum of B.Sc./HND in sales, marketing, business administration, actuarial science or other related disciplines
  
• Between 3-5 years experience in marketing, preferably in healthcare services
  
• Proven ability to effectively execute streamlined marketing activities
  
• Ability to analyze and understand marketing data and develop strategies from insights generated
  
• Proficient in English and the dominant provincial language within the state/region
  
• Ability to be flexible and prioritize in complex situations
  
• Ability to deliver client-focused and tailor-made healthcare solutions for businesses and individuals with the aim of creating long-lasting business relationships

Additional Skills:

• Good working knowledge of healthcare or HMO services
  
• Presentation skills
  
• Prospecting skills
  
• Negotiation skills
  
• Client relationship skills
  
• Proficiency in the use of Microsoft office Suite
  
• Proficient at using online (digital) and offline (traditional) marketing strategies
  
• Ability to work independently and be self-driven
  
• Critical thinking and decision-making skills
  
• People-management skills.