Head, Marketing (HMO, Abuja)
StreSERT Services Limited | HR Outsourcing | Expatriate Management
Management & Business Development
- Minimum Qualification :
Job Description/Requirements
Job Summary
The holder of this role is expected to oversee all marketing-related activities within the state with the end-point of ensuring business growth and profitability. He/she will also coordinate branch operations that include office administration, procurements, ad-hoc staff recruitment,etc.
Responsibilities
- Reach out to potential prospects/clients and subscribing them to different HMO services/plans
- Maintaining relationships with existing clients while being responsible for sourcing new ones
- Achieve allocated sales revenue targets for the state
- Getting in touch with health care facilities that are only accredited by the scheme with the aim of providing health care services.
- Oversee the activities of field sales representatives within the state
- Double as branch manager in coordinating operational activities in the office that includes office and facility management, facility-management, informal recruitment, office correspondence, etc.
- Conduct regular market intelligence activities
- Contribute to the development of various healthcare programs intended for clients
- Provide strategic leadership in business development and marketing activities.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
- Be the first point of contact with business prospects/clients within the state
- Analyze business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market the company’s health plans or services.
- Negotiate contracts with potential clients
- Ensure all reports daily, weekly, monthly, quarterly, etc. are prepared accurately and submitted as and when due.
- Good working knowledge of healthcare or HMO services
- Presentation skills
- Prospecting skills
- Negotiation skills
- Client relationship skills
- Proficiency in the use of Microsoft office Suite
- Proficient at using online (digital) and offline (traditional) marketing strategies
- Ability to work independently and be self-driven
- Critical thinking and decision-making skills
- People-management skills
- Minimum of B.Sc./HND in sales, marketing, business administration, actuarial science or other related disciplines
- Between 3-5 years experience in marketing, preferably in healthcare services
- Proven ability to effectively execute streamlined marketing activities
- Ability to analyze and understand marketing data and develop strategies from insights generated
- Proficient in English and the dominant provincial language within the state/region
- Ability to be flexible and prioritize in complex situations
- Ability to deliver client-focused and tailor-made healthcare solutions for businesses and individuals with the aim of creating long-lasting business relationships
Interested and qualified candidates should send their CVs to recruitment@stresertintegrated.com using HMT-UTH-24 as subject of the mail.
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