Head of Brand Management and Business Development

Responsibilities:

• Develop and implement comprehensive business development and marketing strategies aligned with the Agency’s goals and objectives.
• Identify new business opportunities, market trends, and competitive landscape to inform strategic decision-making.
• Collaborate with the Agency’s leadership to define and prioritize business development initiatives.
• Oversee the creation and execution of the Client’s marketing and advertising campaigns, including digital marketing, social media, content marketing, Public Relations, Image/Reputation, and events.
• Lead efforts to attract and retain clients through targeted business development activities.
• Build and maintain strong relationships with key clients, industry partners, and stakeholders.
• Develop and implement client engagement programs to enhance client satisfaction and loyalty.
• Recruit, mentor, and manage a high-performing business development and marketing team.
• Foster a collaborative and results-driven team culture.
• Provide ongoing training and professional development opportunities for team members.
• Set performance goals, conduct regular performance reviews, and provide constructive feedback.
• Maintain a strong brand identity for The Bullish Path Agency, ensuring consistency across all marketing materials and communications.
• Oversee the production of high-quality Client marketing collateral, including print brochures, presentations, and proposals & pitches.
• Oversee the Agency’s online presence, including website content, social media profiles, and online advertising.
• Coordinate public relations efforts, including media relations, press releases, and speaking engagements.
• Conduct market research to identify new business opportunities and emerging marketing, digital, e-commerce & AI trends.
• Analyze market data and prepare reports to inform strategic planning and decision-making.
• Monitor competitor activities and develop strategies to differentiate the Agency and its Clients in the marketplace.

Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 6-8 years of experience in business development and marketing.
• Experience within the Advertising Agency industry is strongly preferred.
• Proven track record of developing and executing successful business development and marketing strategies.
• Strong leadership and management skills, with the ability to inspire and motivate a team.
• Excellent communication, negotiation, and interpersonal skills.
• Deep understanding of market research and analysis techniques.
• Proficiency in AI, digital marketing, social media, and content marketing.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• High level of professionalism and integrity.