Head of Business Development & Marketing

Responsibilities: 

Strategic Planning & Business Growth: 

• Develop and execute business development strategies to achieve revenue and growth targets.
• Identify new market opportunities, products, and services to expand the HMO’s market share.
• Analyze industry trends, competitor activities, and market conditions to shape business strategy.
• Establish partnerships with hospitals, clinics, corporate organizations, and other stakeholders.

Client Acquisition & Relationship Management: 

• Lead the acquisition of new corporate and individual clients for the HMO.
• Maintain strong relationships with existing clients to ensure retention and satisfaction.
• Negotiate and close contracts, agreements, and partnerships to enhance business opportunities.
• Conduct presentations, meetings, and pitches to potential clients and partners.

Product Development & Innovation: 

• Collaborate with internal teams to develop innovative healthcare packages tailored to market segments.
• Monitor customer feedback and adjust service offerings to enhance customer experience.
• Work with the marketing team to develop promotional strategies for new and existing products.

Revenue Generation & Financial Management: 

• Drive revenue growth by increasing membership enrollment and premium collections.
• Develop pricing models and proposals to attract and retain clients.
• Monitor financial performance and ensure business growth aligns with organizational goals.

Team Leadership & Collaboration: 

• Lead and mentor the business development team to ensure high performance and target achievement.
• Collaborate with other departments such as marketing, operations, and customer service to drive business growth.
• Provide regular reports and updates to senior management on business development activities.

Requirements: 

• Post Graduate degree in Business Administration, Marketing, Economics, or a related field.
• Minimum of 7-10 years of experience in business development, sales, or marketing in the HMO or healthcare insurance industry.
• Strong understanding of health insurance, managed care, and regulatory requirements.
• Proven track record of developing and executing successful business strategies.
• Excellent negotiation, communication, and presentation skills.
• Ability to build and maintain strong relationships with clients and stakeholders.
• Strong leadership, team management, and problem-solving skills.

Key Performance Indicators: 

• Growth in client acquisition and membership enrollment.
• The revenue increases from new and existing accounts.
• Client retention and satisfaction rates.
• Several strategic partnerships secured.
• Successful execution of business development initiatives.