Head of Marketing and Lead Generation

Responsibilities:

• Develop and implement comprehensive marketing plans to promote church events, programs, and services.
• Utilize various channels, including digital marketing, social media, and traditional media.
• Identify and engage potential leads through targeted marketing campaigns and outreach activities.
• Nurture leads to increased participation and membership within the church community.
• Plan and execute promotional strategies for church events, services, and programs, ensuring maximum participation and engagement.
• Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns.
• Provide regular reports and recommendations for optimizing marketing strategies.
• Supervise external agencies for creative advertising, promotions, and media planning, including viral/guerilla marketing and event sponsorship.
• Manage media timelines and execute plans across TV, Social, Radio, and print channels
• Effectively oversee the brand marketing team, managing workflow, providing direction, and fostering skill development.
• Develop brand marketing strategies for strategic direction and program positioning.
• Play a key role in the production process for offline marketing materials, including technical specs and project timelines.
• Maintain the department's operational production budget for effective and economical resource allocation.
• Develop and execute social programs on self-service advertising platforms(Google AdWords, Facebook, YouTube, Pinterest, Twitter) and support the brand's media programs.
• Manage, plan, direct, control, and implement a proactive communication program to enhance the church's reputation.
• Conduct regular research on best practices and the latest trends in brand marketing, providing growth opportunities and ensuring competitiveness.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Proven experience in marketing and lead generation, with a track record of successful campaigns.
• Minimum of 8 years of experience in marketing, preferably but not limited to a faith-based or non-profit context.
• Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management tools). 
• In-depth knowledge of marketing principles, strategies, and best practices.
• Experience in digital and traditional marketing channels.
• Proven ability to generate and manage leads through targeted campaigns and outreach efforts.
• Skills in developing engaging and impactful marketing materials across various platforms
• Proficiency in analyzing marketing data and metrics to drive improvements and optimize campaigns.
• Excellent verbal and written communication skills for creating compelling content and engaging with potential leads. 
• Ability to develop and implement effective marketing strategies.
• Strong skills in creating engaging marketing content and campaigns.
• Proficiency in analyzing marketing data and metrics to drive improvements.
• Initiative in identifying opportunities for lead generation and outreach.
• Excellent verbal and written communication skills for interacting with potential leads and stakeholders