Head of Sales Marketing

Job Summary

The Head of Sales and Marketing is responsible for driving growth, enhancing brand visibility, and leading the strategic direction of sales and marketing efforts at Kulu Abuja. This tech-savvy leader will manage digital marketing, customer acquisition, and engagement strategies, ensuring alignment with Kulu Abuja’s business goals.

Job Description & Responsibilities

Responsibilities:

• Strategic Sales Leadership: Develop and implement sales strategies to meet revenue targets, focusing on customer acquisition and retention.
• Marketing Strategy Development: Craft and execute comprehensive marketing plans for online and offline channels, enhancing brand awareness and customer engagement.
• Digital Marketing Management: Oversee social media, SEO, email marketing, and other digital campaigns to optimize performance and reach target audiences.
• Market Research and Analysis: Conduct market and competitor analysis to identify trends and new opportunities for growth.
• Team Leadership and Development: Manage and mentor the sales and marketing teams, fostering a culture of high performance and accountability.
• Performance Metrics Tracking: Set KPIs and monitor the effectiveness of marketing campaigns and sales initiatives, making adjustments as necessary for continuous improvement.

Requirements

• Experience: Minimum of 5 years in sales and marketing, with experience in the fashion industry preferred.
• Education: Bachelor’s degree in Marketing, Business, or related field. Advanced training in digital marketing or sales management is a plus.
• Technical Skills: Proficiency in digital marketing tools (e.g., Google Analytics, SEO software), CRM systems, and social media platforms.
• Soft Skills: Strong analytical, communication, and interpersonal skills, with a creative approach to problem-solving.
• Tech-Savvy: Ability to leverage digital tools and analytics to optimize marketing strategies and sales performance.

Job Types: Full-time, Permanent