Head Sales and Marketing

Responsibilities:

• Develop and implement a comprehensive sales strategy to drive B2B SaaS revenue growth and expand market reach.
• Set and monitor sales targets, adapting strategies to meet business objectives effectively.
• Build, lead, and mentor a high-performing sales and marketing team.
• Foster a culture of productivity, accountability, and innovation, ensuring team alignment with organizational goals.
• Build, lead, and mentor a high-performing sales and marketing team.
• Foster a culture of productivity, accountability, and innovation, ensuring team alignment with organizational goals.
• Conduct in-depth market research to identify customer needs, market trends, and competitive insights.
• Position products effectively based on customer and market demands.
• Oversee brand positioning, content strategies, and lead-generation campaigns to increase visibility and engagement.
• Direct marketing efforts to attract, nurture, and convert leads, optimizing return on investment.
• Cultivate and maintain strong relationships with clients, partners, and stakeholders to support long-term growth.
• Address client needs promptly, ensuring satisfaction and promoting repeat business.
• Use analytics and CRM data to track performance, evaluate strategies, and improve outcomes in sales and marketing.
• Continuously refine tactics based on data insights to drive sales success and customer retention.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 3 years in B2B sales and marketing, with at least 2 years in a leadership role, ideally within the SaaS industry.
• Proven expertise in developing and executing successful sales and marketing strategies.
• Strong leadership skills, with experience in team building and performance management.
• Exceptional understanding of market research, demand generation, and brand positioning.
• Proficiency in CRM tools and analytics platforms; ability to leverage data to inform decision-making.
• Strong communication, negotiation, and client relationship management abilities.
• Strategic and analytical mindset with a focus on data-driven decision-making.
• Adaptability to fast-paced environments and changing market conditions.
• Strong problem-solving skills, with a proactive approach to overcoming challenges