Marketing Executive

The Role

We are seeking a highly motivated and experienced Marketing Executive to join our team. The Marketing Executive will play a pivotal role in developing and implementing strategic marketing initiatives to enhance brand visibility, drive audience engagement, and maximize ticket sales for our events. The ideal candidate will have a passion for entertainment and a proven track record in developing and executing innovative marketing strategies.

Responsibilities:

1. Develop and Execute Marketing Strategies: Development and implementation of comprehensive marketing strategies to promote Flytime events, talent, and brand initiatives.
2. Campaign Support:

• Collaborate with the marketing team to develop and implement marketing campaigns across various channels such as digital, print, social media, and events.
• Assist in creating content for marketing including brochures, flyers, emails and social media posts.

3. Brand Management: Oversee the management and maintenance of the Flytime brand, ensuring consistency in messaging, visual identity, and brand positioning across all marketing channels and touchpoints.

4. Digital Marketing:

• Drive digital marketing initiatives, including the creation and scheduling of social media posts and campaigns, email marketing, SEO/SEM, and content marketing, to enhance brand visibility, engagement, and lead generation, analyzing web traffic and engagement links.
• Assist in managing the company’s presence on social media platforms and engaging with the audience to build brand awareness and customer loyalty.

5. Event & Product Promotion:

• Assist in planning and organizing events such as promotional campaigns for Flytime events, concerts, festivals, and business initiatives to drive sales, attendance, and audience engagement.
• Develop creative marketing collateral, advertisements, and promotional materials.
• Coordinate logistics, manage vendors, and ensure that events run smoothly to maximize brand exposure and audience engagement.

6. Audience Engagement: Foster meaningful relationships with Flytime's audience and fan base through engaging content, interactive experiences, and community-building initiatives. Monitor and respond to audience feedback and inquiries across social media platforms and other channels.

7. Data Analysis and Performance Measurement:

• Utilize analytics tools and performance metrics to track and analyze the effectiveness of marketing campaigns and initiatives.
• Prepare reports and presentations summarizing key findings and insights to inform decision-making and future strategies for optimization and continuous improvement.

8.   Cross- functional Collaboration:

• Work closely with other departments such as sales and design to ensure marketing efforts align with overall business objectives.
• Collaborate with external partners, agencies, and vendors as needed to execute marketing initiatives effectively.

9.   Continuous Learning:

• Stay updated on industry trends, best practices, and emerging technologies in marketing.
• Seek opportunities for professional development to enhance skills and knowledge relevant to the role.

10. Responsible for a full spectrum of marketing activities, including those detailed above and any others deemed necessary for company’s success.

Qualifications:

● Bachelor’s degree in marketing, Communications, Business Administration, or related field.

● Proven experience (3+ years) in marketing roles, preferably in the entertainment industry.

● Strong understanding of digital marketing, social media platforms, trends, and analytics.

● Excellent written and verbal communication skills.

● Creative thinking and the ability to contribute innovative ideas to marketing strategies.

● Strong project management and organizational skills.

● Ability to work effectively in a fast-paced environment.

● Familiarity with the Nigerian entertainment industry is a plus.

● Hardworking with a positive and cooperative mindset.