Lead Generation Specialist

Responsibilities:

Lead Generation:

• Develop Lead Acquisition Strategies: Build and execute lead generation campaigns to attract and capture high-quality leads across multiple digital channels (organic, paid, social, etc.).
• Identify and Qualify Leads: Research and identify potential leads through data mining, market research, and competitive analysis. Qualify leads based on key factors such as need, budget, and decision-making authority.
• CRM Management: Maintain detailed lead information and interactions within the CRM system, ensuring a seamless handoff to the sales team.

SEO and Organic Growth:

• SEO Strategy: Develop and implement effective SEO strategies to increase organic search visibility, driving traffic and leads to the website.
• Keyword Research: Conduct in-depth keyword research to identify search terms that align with our target audience, optimizing content to rank for relevant queries.
• On-Page Optimization: Optimize website content, meta tags, and technical SEO elements to improve search rankings and increase organic traffic.
• Performance Tracking: Use SEO tools (Google Analytics, SEMrush, Ahrefs) to monitor website performance and implement changes to improve rankings, traffic, and conversions.

Landing Page Optimization:

• Landing Page Development: Collaborate with design and development teams to create high-converting landing pages that align with campaign goals.
• A/B Testing: Run A/B tests on landing page elements (CTAs, layout, copy, design) to optimize conversion rates and lead capture forms.
• User Experience (UX): Ensure landing pages provide a seamless and intuitive user experience, driving engagement and maximizing lead capture.

Digital Marketing & PPC:

• PPC Campaign Management: Plan, execute, and optimize paid search campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive qualified leads while managing cost-per-lead (CPL) and ROI.
• Content Marketing: Collaborate with content creators to produce high-value content (blogs, whitepapers, webinars, etc.) that attracts and nurtures leads throughout the sales funnel.
• Email Marketing: Design and execute email campaigns to nurture and convert leads, maintaining ongoing communication with prospects. Data Analysis & Reporting:
• Performance Analytics: Track, measure, and report on lead generation activities, conversion rates, and key performance metrics (KPIs) using tools like Google Analytics, HubSpot, or Salesforce.
• Continuous Improvement: Use data-driven insights to continuously refine lead generation strategies, landing pages, SEO efforts, and paid campaigns.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent work experience).
• 2-4 years of experience in lead generation, digital marketing, SEO, and landing page optimization.
• Proven track record of generating qualified leads and improving conversion rates through SEO and PPC campaigns.
• Proficient with CRM systems (HubSpot, Salesforce), marketing automation platforms, and SEO tools (Google Analytics, SEMrush, Ahrefs).
• Experience in PPC management (Google Ads, Facebook Ads), keyword research, and A/B testing for landing pages.
• Working knowledge of HTML/CSS and content management systems (CMS) like WordPress.

Skills:

• Analytical Skills: Strong ability to interpret data, identify trends, and optimize marketing efforts accordingly.
• Communication Skills: Excellent written and verbal communication to interact with team members and external clients.
• Project Management: Ability to manage multiple projects, meet deadlines, and collaborate cross-functionally. Key Competencies:
• Results-driven: Strong focus on achieving measurable outcomes and optimizing lead-to-customer conversions.
• Attention to Detail: Meticulous in optimizing content and landing pages for maximum effectiveness.
• Innovative: Able to think outside the box and find creative solutions to enhance lead generation efforts.
• Adaptable: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies based on data and business needs.
• Collaborative: Works well with cross-functional teams, particularly sales, design, and development.

Benefits:

• Competitive salary and bonus structure
• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours and remote work options
• Opportunities for professional growth and development

How to Apply: Please submit your resume and a brief cover letter explaining why you are the ideal candidate for this position. Include examples of previous campaigns you have worked on, highlighting your contributions to lead generation, SEO improvements, and landing page success.

This job description highlights a comprehensive role for a Lead Generation Specialist who is skilled in marketing, SEO, and landing page optimization, with a focus on driving business growth through strategic and data-driven approaches