Manager-Conferences & Events

Position: Manager, Conferences & Events

Location: Lagos

Job Status: Full-time

Position

The Conferences & Events Manager must be an enthusiastic marketer with exceptional leadership and communication skills and a strong understanding of events and conference marketing operations and strategy. The primary focus of this position will be to lead all operational and marketing aspects of Client. You will also manage the strategy and execution of special events and conferences that take place throughout the year.

The Conferences Manager will focus on selling a range of conferences partnership/sponsorship packages including event sponsorship, multi-event sponsorship and branding solutions. You will be selling to existing clientele and new prospects across the Client portfolio, and will be targeted on revenues from sponsorship and delegation. You will be adept in identifying sponsorship opportunities, researching clients, remaining up to date with industry news and attending events. You will need good commercial experience and strong relationship development skills over the phone and face-to-face. And Ideally you will have existing client relationships you will be able to bring with you.

Key Responsibilities & Accountabilities

• To meet or supersede yearly and event sponsorship revenue targets by selling consistently to all possible targets; repeat sponsors, new clients and prospects.
• Understand key markets and target clients with a researched and data led approach.
• Identify and act upon opportunities to generate sponsorship revenue off of your own volition, working with the team to up-sell top clients into sponsor packages and working with the creative solutions team.
• Research clients by staying up to date with industry news
• Attend conferences and events to generate new sales as well as managing the clients needs at events and maintaining strong relationships
• To make a number of calls per day, the role requires significant time on the phone to contact clients and prospects.
• To meet clients face-to- face in meetings arranged by you to present and sell sponsorship opportunities and packages
• To sell on whichever event as necessity demands
• Look to maintain current commercial partners whilst sourcing and generating new partners
• Mentor the various Senior Sales Execs to increase their knowledge in event sponsorship and ultimately enable them to assist you further in reaching a wider partnership base to drive revenues and event content.
• Work closely with commercial partners to engage them fully in the respective event and maximise their ROI, whilst also enhancing the event offering through their brand activation content.
• Look to source sponsorship partners who add value to the events through both commercial investment and also through their wider marketing reach and relevant brand association.
• Lead regular sponsorship meetings with the Senior Sales team and report pipelines across the events to the Conferences Manager.
• Manage the sponsorship account process from source through to debrief and future participation. Work closely with the relevant team members who will also be assisting on sponsorship accounts.
• Provide senior management with a clear marketing plan for each event.
• Manage and monitor the creation and scheduling of conference emails to the internal conference data lists, as per marketing schedule and conference targets.
• Manage and monitor the Conference Marketing Executive to ensure events are promoted via relevant social media platforms, including (but not restricted to): Facebook, LinkedIn and Twitter.
  
  
  

Desired Skills And Experience

• Bachelors degree is required: Marketing/Business degree preferred
• 5-10 years of marketing experience: Events/conferences marketing background preferred
• Minimum of 5 years management experience.
• Good commercial experience of a minimum of 5 years of selling sponsorship of high value multi-platform sales solutions
• Ideally strong existing relationships with a high-value clients/sponsors
• Results oriented and proficient in producing high quality pitches and proposals
• Proven experience and track record of successful marketing campaigns and delivering world class conferences
• Strong understanding of event /conferences strategy, operations, and marketing
• Ability to create program goals, messaging, communication and overall event plans with minimal direction
• Superior communication and people skills with the ability to work across all levels in an organization and with external event agencies.
• Exceptional leadership skills with a proven track record managing teams to deliver effective, integrated event programs and results.
• High energy, outgoing, can do personality. Ability to thrive in a changing environment
• Vast knowledge of a wide range of marketing techniques and concepts.
  
  
  

Qualified and Interested candidates should send their resumes to:careers@worknigeria.com