Marketer

Responsibilities:

Marketing Strategy Development:

• Assist in developing and executing comprehensive marketing plans and campaigns to achieve business objectives.
• Conduct market research to identify consumer trends, competitor activity, and opportunities for growth.
• Collaborate with the team to create content, develop messaging, and determine the best channels to reach our target audience.

Digital Marketing:

• Manage and optimize online marketing campaigns across digital platforms such as social media, email, search engines, and the company website.
• Monitor, analyze, and report on key performance metrics for digital campaigns (e.g., traffic, conversion rates, engagement).
• Collaborate with design and content teams to create engaging digital content, including social media posts, blog articles, and email newsletters.

Brand Awareness and Positioning:

• Help maintain a consistent brand image and message across all marketing materials and channels.
• Develop and execute strategies for increasing brand recognition and positioning in the marketplace.
• Assist with events, promotions, and other marketing activities to drive visibility and engagement.

Content Creation and Copywriting:

• Create persuasive and engaging marketing content, including advertisements, email campaigns, blogs, and product descriptions.
• Ensure all content is aligned with the brand’s tone and values, and is optimized for SEO when applicable.

Social Media Management:

• Manage and update the company’s social media profiles, ensuring regular, relevant, and engaging posts.
• Engage with followers and respond to inquiries in a timely and professional manner.
• Analyze social media performance and implement strategies for improvement.

Collaboration and Coordination:

• Work closely with the sales and product teams to understand product offerings and customer pain points.
• Coordinate with external vendors and agencies to support marketing initiatives and ensure deliverables are met on time.
• Assist in organizing and executing marketing events, trade shows, and webinars.

Reporting and Analysis:

• Track and measure the success of marketing campaigns, and provide insights and recommendations for improvement.
• Prepare reports for senior management that detail campaign performance and ROI.
• Monitor competitor marketing activities and adjust strategies accordingly.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience in marketing, preferably in a similar industry.
• Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Proficiency in marketing tools and software (e.g., Google Analytics, HubSpot, Mailchimp, Hootsuite).
• Excellent written and verbal communication skills.
• Creative thinking with a strong attention to detail.
• Strong analytical skills and the ability to use data to drive decision-making.
• Ability to work independently and as part of a collaborative team.
• Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus but not required.

Location: Ajah, Lagos

Remuneration: NGN 100,000