Marketer

Responsibilities:

• Develop and implement strategies that drive brand growth.
• Create and manage integrated marketing campaigns to acquire new customers and encourage repeat business.
• Contribute to the planning and execution of trade shows, exhibitions, and promotional events.
• Write and proofread marketing materials.
• Coordinate with designers, animators, and printers.
• Manage the day-to-day handling of all social media channels (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.).
• Adapt content to suit different social media platforms.
• Foster relationships with influencers to promote the brand.
• Support the development, launch, and management of new competitions and campaigns.
• Undertake audience research.
• Actively manage social media communities by responding to posts and fostering discussions.
• Monitor, analyze, and report on the performance of marketing activities using tools like Google Analytics and social media insights.

Requirements:

• Bachelor’s degree in marketing, Communications, Business Administration, or related fields.
• 1-3 years of experience in a marketing role
• Strong organizational and project management skills.
• Excellent verbal and written communication skills.
• Proficiency in digital marketing tools, social media platforms, and analytics (e.g., Google Ads, CRM software, Facebook Insights).
• Creativity and attention to detail.
• Ability to work on multiple campaigns simultaneously and meet tight deadlines.

Key Performance Indicators (KPIs):

• Growth in social media engagement and website traffic.
• Lead generation and conversion rates.
• Positive customer and stakeholder feedback.
• Adherence to project timelines and budgets.