Marketer
E-direct.ng Essential Nigeria Limited
Marketing & Communications
Job Summary
A Marketer develops and implements marketing strategies to promote products, services, or brands. The marketer ensures that marketing campaigns are aligned with business goals. It involves field marketing to create awareness about company's products and services
- Minimum Qualification : High School (S.S.C.E)
- Experience Level : Entry level
- Experience Length : 1 year
Job Description/Requirements
Responsibilities:
- Conduct market research to identify target audiences, customer preferences, and industry trends.
- Analyze competitors’ strategies to develop unique selling points (USPs) and opportunities for differentiation.
- Collect and interpret data to guide marketing decisions and measure campaign effectiveness.
- Develop marketing strategies that align with business objectives and drive customer acquisition.
- Plan and execute marketing campaigns
- Develop content for promotional materials, such as brochures, ads, newsletters, and social media posts.
- Ensure that all content is consistent with the company’s brand messaging and tone of voice.
- Collaborate with graphic designers, writers, and other creatives to produce high-quality marketing materials.
- Plan, execute, and monitor marketing campaigns to ensure they are effective and on budget.
- Measure campaign performance using tools like Google Analytics and generate reports to evaluate success.
- Adjust strategies and tactics as needed based on data insights and market feedback.
- Develop strategies to engage with customers and build long-term relationships.
- Use CRM tools to track customer interactions, monitor customer feedback, and identify opportunities for improvement.
Requirements:
- 1 year experience
- Minimum of SSCE
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