Marketing and Business Development Executive
Institute of Industrial and Organizational Psychology
Marketing & Communications
Job Summary
We are looking to hire a Marketing and Business Development Executive who will be responsible for developing, implementing, and overseeing marketing strategies and campaigns to promote products, services, or brands of the company; conducting market research to understand customer behaviour and market trends; organizing and overseeing advertising and communication campaigns; assisting with initiatives to drive brand awareness, trial, and distribution; and providing sales support. To perform this job successfully, an individual must be able to perform the following satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions;
- Minimum Qualification : HND
- Experience Level : Entry level
- Experience Length : 2 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Increase sales through the identification and cultivation of new customers
- Develop a detailed database of potential new customers/clients for the business
- Arrange introductory meetings for senior management and prospective customers
- Plan and implement an annual marketing plan; regularly update the management team
- Organization and coordination of all promotional activities
- Organizing and attending trade shows and exhibitions
- Preparing and maintaining all promotional materials
- Managing and updating the company website
- Prepare sales presentations for customer meetings
- Implementing ongoing marketing campaigns through a number of communication channels including e-zine, Facebook, Twitter, etc.
- Upkeep and validation of sales pipeline
- Analysis and feedback of sales performance
- Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion
- Researching new market opportunities
- Researching new product areas for the company
Requirements:
- Minimum of 2 years experience in a similar role
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