Marketing Associate

Responsibilities:

Digital Marketing Campaigns:

• Plan and execute digital marketing strategies, including SEO, SEM, email marketing, social media marketing, and content marketing.
• Manage social media accounts (LinkedIn, Twitter, Instagram, etc.) to increase brand awareness and engagement.
• Monitor, analyze, and report on campaign performance using analytics tools to measure ROI and optimize strategies.

Content Creation:

• Assist in the development of content (blog posts, whitepapers, case studies, infographics) that aligns with the company’s marketing objectives.
• Work with design and content teams to create compelling marketing materials for various digital platforms.

Market Research:

• Conduct research to understand current market trends and identify potential growth opportunities within the financial services sector.
• Stay updated on industry news and competitor activities to help position the company as a thought leader.

Customer Engagement:

• Work closely with the sales team to create marketing campaigns that engage prospective clients and existing customers.
• Build and nurture relationships with key stakeholders, influencers, and partners through email campaigns and digital touchpoints.

Brand Development:

• Assist in maintaining the company’s brand identity by ensuring consistency across all marketing materials and platforms.
• Collaborate with internal teams to maintain a cohesive brand voice and message across all channels.

Lead Generation:

• Drive lead generation efforts through digital marketing tactics like paid advertising, social media campaigns, and partnerships with relevant financial influencers.
• Optimize lead funnels to increase conversion rates for key financial products and services.

Marketing Analytics:

• Use Google Analytics, HubSpot, and other digital marketing tools to track and measure the performance of marketing efforts.
• Provide regular reports on key performance indicators (KPIs) such as traffic, engagement, lead conversion, and sales to the management team.

Event Coordination:

• Support in organizing and promoting both online and offline events such as webinars, seminars, and conferences that promote the company’s financial services.

Collaboration:

• Liaise with external agencies, vendors, and partners to execute marketing campaigns, both online and offline.
• Work with the compliance team to ensure all marketing materials and communications are in line with industry regulations.

Requirements:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A Master’s degree is an added advantage.
• Experience: At least 3 years of marketing experience, preferably in the financial services industry.
• Digital Marketing Expertise: Proven experience with SEO, SEM, social media marketing, email campaigns, and content marketing.
• Technical Skills: Proficiency in marketing tools such as Google Analytics, HubSpot, Hootsuite, and Adobe Creative Suite.
• Analytical Skills: Ability to analyze and interpret marketing data to optimize campaign performance.
• Communication Skills: Excellent verbal and written communication skills with a knack for storytelling and content creation.
• Team Player: Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Attention to Detail: Strong organizational skills with a keen eye for detail to ensure high-quality output in all marketing efforts.

Key Competencies:

• Strong understanding of financial products and services
• Strategic thinking and creativity
• Ability to work under pressure and meet deadlines
• Data-driven approach to decision making
• Adaptability in a fast-paced environment

What We Offer:

• Opportunity for growth and professional development
• A collaborative and supportive work environment
• Exposure to innovative financial products and services

Location: Ikeja, Lagos