Marketing & Communication Manager

Responsibilities:

• Develop and implement an integrated communication strategy to promote the company's show houses or houses for sale.
• Create and implement strategic marketing plans to promote properties, attract potential buyers, and drive sales.
• Plan and execute multi-channel marketing campaigns across various platforms including digital (website, social media, email), print, and events.
• Maintain brand consistency across all marketing collateral and ensure adherence to brand guidelines in all communications.
• Oversee digital marketing efforts including SEO, SEM, PPC, email marketing, and social media advertising to maximize online visibility and engagement.
• Supervise the creation of high-quality content including property listings, blog posts, articles, videos, and infographics to engage target audiences and drive traffic.
• Cultivate relationships with media outlets, influencers, and industry partners to secure press coverage, generate positive publicity, and enhance the company's reputation.
• Act as spokesperson for the company, handling media inquiries, press releases, and public relations activities.
• Conduct market research to identify trends, customer preferences, and competitor activities, and use insights to inform marketing strategies and campaigns.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve maximum ROI.
• Monitor and analyze key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and ROI to measure the effectiveness of marketing efforts and provide regular reports to management.
• Lead and mentor a team of marketing professionals, providing guidance, support, and training to ensure the achievement of departmental goals.
• Stay updated on industry trends and best practices to continuously improve the company's marketing and communication efforts.
• Train and guide team members on communication strategies, ensuring consistent messaging throughout all channels.
• Ensure compliance with legal and regulatory requirements in all communication activities.
• Measure the number of properties sold/leased within a specific timeframe to evaluate the effectiveness of marketing efforts in driving transactions.
• Track the number of leads generated through marketing activities such as website inquiries, email sign-ups, and property inquiries.
• Monitor website traffic metrics including unique visitors, page views, and time spent on site to assess online visibility and engagement.
• Calculate conversion rates for various stages of the buyer/renter journey, such as from lead to property showing, and from showing to sale/lease agreement.
• Evaluate the return on investment for marketing campaigns by comparing the cost of marketing activities to the revenue generated from property sales/rentals.
• Measure brand visibility and recognition through metrics such as brand mentions, social media followers, and website referrals.
• Gather feedback from buyers/renters to assess satisfaction levels with the property purchasing/renting process and overall experience with the company.
• Conduct regular analysis of competitor marketing strategies, pricing strategies, and market positioning to identify areas for improvement and maintain a competitive edge.
• Assess the performance of marketing collateral such as property listings, brochures, and promotional materials in attracting and engaging potential buyers.
• Evaluate the performance of the marketing team based on individual and departmental goals, project deadlines, and overall contribution to company objectives.
• Responsiveness in resolving communication issues between clients and the company.
• Meeting the set target for the year.
• Quality of report to aid management decisions.
• Feedback from customers.

Requirements:

• Proven work experience as a marketing and communications manager or similar role in the real estate industry.
• Excellent written and verbal communication skills.
• Strong understanding of marketing principles and strategies.
• Proficient in using social media platforms, content management systems, and digital marketing tools.
• Experience in organizing promotional events and managing media relations.
• Ability to work independently, prioritize tasks effectively, and meet deadlines.
• Creativity and initiative to develop innovative marketing campaigns.
• Analytical skills to track and measure marketing performance.
• Strong attention to detail and commitment to producing high-quality work.
• Great interpersonal skills, with the ability to establish and maintain effective working relationships with colleagues, clients, and media representatives.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.