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Job Summary
We are seeking an experienced Marketing Director to lead our marketing strategy and enhance brand visibility. This role involves overseeing all marketing activities, developing innovative campaigns, and driving customer acquisition and engagement. The ideal candidate is a strategic thinker, with proven experience in managing multi-channel marketing efforts and guiding high-performing teams.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
Responsibilities:
Strategic Planning & Execution:
- Develop and execute comprehensive marketing plans to achieve business goals.
- Align marketing strategy with company objectives to ensure brand consistency and growth.
Brand Management:
- Oversee brand positioning and messaging to enhance brand image and reputation.
- Manage product launches and marketing campaigns across digital, print, and social platforms.
Team Leadership:
- Lead, mentor, and develop the marketing team, ensuring alignment and accountability.
- Foster collaboration with cross-functional teams including sales, design, and product development.
Data-Driven Decision Making:
- Analyze market trends, customer insights, and campaign performance to optimize strategies.
- Report on KPIs, providing insights to senior management for business impact assessments.
Budget Management:
- Manage the marketing budget, ensuring cost-effective allocation of resources.
- Monitor expenses to maintain profitability while maximizing marketing ROI.
Requirements:
- 5+ years in marketing, with at least 3 years in a senior leadership role.
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Expertise in digital marketing, brand management, and analytics.
- Strong leadership, communication, and organizational skills.
- Proficient in marketing automation tools and analytics software.
- Creative, strategic, and results-oriented with a track record of successful campaigns.
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