Marketing Executive

Key Responsibilities:

1. Marketing Strategy Development:

• Assist in creating and implementing marketing plans that align with the company’s growth objectives.
• Identify new marketing opportunities and target audiences within the solar energy market.
• Analyze competitors, market trends, and customer feedback to inform marketing strategies.

2.Lead Generation and Sales Support:

• Develop and execute lead generation campaigns to attract new customers and nurture existing leads.
• Collaborate with the sales team to provide marketing materials, presentations, and other tools to aid in customer acquisition.
• Track and report on the effectiveness of lead-generation efforts and conversion rates.

3.Market Research and Analysis:

• Conduct regular market research to understand customer needs, preferences, and purchasing behaviors.
• Analyze market trends and consumer insights to identify opportunities for product or service expansion.
• Track competitor activities and gather market intelligence to inform marketing strategies.

4.Customer Relationship Management:

• Build and maintain strong relationships with existing customers, providing support and follow-up to ensure customer satisfaction.
• Gather customer feedback and communicate with relevant teams to improve products or services.
• Manage customer inquiries and complaints promptly and professionally.

5.Reporting and Analytics:

• Prepare and present regular reports on marketing campaign performance, customer insights, and market trends.
• Track and analyze key metrics, such as lead generation, conversion rates, and return on investment (ROI).
• Make recommendations for future marketing strategies based on data and insights gathered.

Requirements:

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 1-2 years of experience in marketing.
• Communication Skills: Strong written and verbal communication skills, with the ability to create compelling marketing content and presentations.
• Analytical Skills: Ability to analyze data and generate insights to inform marketing decisions.
• Other Skills: Creativity, problem-solving, and project management abilities.

Method of Application:

Interested and qualified candidates should send their CV to: Solarbasecenter@gmail.com using the job title as the mail subject on or before COB Friday November 15, 2024.