Marketing Executive
Global Appliances Nigeria Limited
Marketing & Communications
Job Summary
Responsible for developing and implementing effective marketing strategies and campaigns to promote the company's products, services, or brand. This role involves market research, campaign management, content creation, and analysing market trends to achieve business growth and customer engagement.
- Minimum Qualification : HND
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
Market Research and Analysis:
- Conduct research to identify target audiences, industry trends, and competitor activities.
- Analyze market data to determine customer needs and preferences.
Campaign Development:
- Plan and execute marketing campaigns across digital, print, and traditional media platforms.
- Collaborate with the design and content teams to create compelling marketing materials.
Digital Marketing:
- Manage social media accounts, create engaging content, and monitor online engagement.
- Optimize digital ads, SEO strategies, and website content to increase brand visibility.
Brand Promotion:
- Ensure consistent brand messaging across all marketing channels.
- Organize promotional events, trade shows, and exhibitions to increase brand awareness.
Collaboration and Communication:
- Work with sales teams to align marketing strategies with business objectives.
- Coordinate with external agencies and vendors for specialized marketing needs.
Performance Monitoring:
- Track and report on the performance of marketing initiatives.
- Use analytics tools to measure ROI and recommend adjustments to strategies
Requirements:
- 2 years experience
- Minimum of HND
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