Marketing Executive

Responsibilities:

• Develop and implement effective marketing campaigns to promote TrisPay’s products and services.
• Conduct market research to identify target audiences, emerging trends, and competitive strategies.
• Manage and grow TrisPay’s social media presence, creating engaging content and monitoring performance.
• Collaborate with internal teams (loans, product development) to align marketing strategies with business objectives.
• Optimize digital marketing strategies including SEO, SEM, email marketing, and paid advertising.
• Track and analyze the performance of campaigns, providing insights and recommendations for improvement.
• Identify new business opportunities and partnerships to enhance brand exposure.
• Organize promotional activities, events, and product launches.
• Prepare marketing reports, proposals, and presentations for management.
• Build and maintain relationships with customers, influencers, and industry partners.

Requirements:

• Experience: 2+ years of proven experience in marketing, preferably in the fintech or financial services sector.
• Digital Marketing Expertise: Strong understanding of field marketing, and digital marketing, including social media, SEO, SEM, and Google Analytics.
• Analytical Skills: Ability to track and measure marketing performance and make data-driven decisions.
• Creativity: Excellent content creation skills, with a knack for creating engaging marketing materials.
• Communication Skills: Outstanding verbal and written communication skills with the ability to present ideas effectively.
• Project Management: Ability to manage multiple campaigns and projects simultaneously, with strong attention to detail
• Team Player: Ability to collaborate with cross-functional teams and adapt in a fast-paced, dynamic environment.