Marketing Executive & Digital Content Creator

Responsibilities:

• Develop and implement marketing campaigns to raise awareness of the ISIC card in Nigeria.
• Identify and target key student demographics through digital channels.
• Create engaging and original digital content, including social media posts, blogs, videos, and graphics, tailored to the student audience.
• Maintain a consistent brand voice across all communication platforms.
• Manage social media accounts, responding to inquiries and fostering engagement.
• Use analytics tools to measure content performance and refine strategies.
• Establish partnerships with educational institutions, student organizations, and influencers to promote the ISIC card.
• Collaborate with internal teams to align marketing efforts with organizational goals.
• Track the success of campaigns, generate reports, and provide actionable insights for improvement.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, content creation, and social media management.
• Strong written and verbal communication skills.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Familiarity with social media platforms and analytics tools (e.g., Instagram, Twitter, Facebook, Google Analytics).
• Self-driven, creative, and able to work independently in a remote setting.
• Passion for connecting with and understanding the student demographic.
• Strong organizational and time-management skills.