Marketing Executive

Responsibilities:

• Develop and execute marketing campaigns to promote the clinic’s services and brand.
• Manage both online and offline marketing channels, including creating content for social media, email campaigns, and traditional advertising.
• Coordinate patient outreach programs, such as health fairs, community events, and sponsorships.
• Build and maintain relationships with local businesses, schools, and community organizations for referrals.
• Monitor and analyze campaign performance, providing detailed reports and recommendations.
• Oversee the creation of promotional materials, such as flyers, brochures, and banners.
• Manage the clinic’s online presence, including website updates, SEO, and social media accounts.
• Ensure consistent branding across all marketing efforts.
• Conduct market research to identify trends and patient needs, adjusting strategies accordingly.
• Collaborate with the clinic team to create a seamless patient experience and encourage positive reviews.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 2-3 years in marketing, preferably in healthcare or a related industry.
• Proficiency in marketing tools and software (e.g., Canva, Mailchimp, Google Analytics).
• Strong communication and interpersonal skills.
• Creative thinking with attention to detail.
• Ability to work independently and as part of a team.
• Knowledge of social media platforms and online marketing strategies.
• Basic graphic design or content creation skills are a plus.
• Familiarity with the healthcare industry or dental services is an advantage.
• A proactive attitude and willingness to engage in community outreach.