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2 days ago
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Job Description/Requirements
Job Title: Marketing Executive
Location: Lekki, Lagos
Salary: 350,000
Experience: Minimum 4 years
Job Summary:
We are seeking a dynamic and results-driven Marketing Executive to join our team at a leading micro-lending financial institution. You will spearhead marketing efforts to increase brand visibility, attract borrowers, and support the growth of our loan portfolio. The ideal candidate will have a deep understanding of the microfinance industry, with a proven track record of developing successful marketing campaigns that drive customer acquisition and business growth.
Key Responsibilities:
Design, implement, and oversee marketing strategies to promote micro-lending products and services.
Conduct thorough market research to identify trends, opportunities, and competitive landscapes in the microfinance sector.
Create and manage marketing campaigns across multiple platforms, including digital, social media, and traditional media.
Build and nurture relationships with clients, partners, and key stakeholders to strengthen brand loyalty.
Collaborate closely with sales teams to align marketing initiatives with business objectives, ensuring seamless customer engagement.
Track and analyze the effectiveness of marketing efforts, providing insights and recommendations for optimization.
Stay up to date with industry developments, competitor activities, and regulatory shifts to adapt marketing strategies as needed.
Contribute to the creation of marketing collateral such as brochures, promotional materials, and presentations.
Represent the company at industry events, conferences, and networking opportunities to elevate brand presence.
Qualifications:
Bachelors degree in Marketing, Business Administration, or a related field.
At least 4 years of experience in a marketing role, preferably within the financial or microfinance sector.
Strong understanding of micro-lending products and the financial services landscape.
Application Process:
Interested and qualified candidates should send their CV to Badu@mysigma.io with the subject line Marketing Executive Application.
Location: Lekki, Lagos
Salary: 350,000
Experience: Minimum 4 years
Job Summary:
We are seeking a dynamic and results-driven Marketing Executive to join our team at a leading micro-lending financial institution. You will spearhead marketing efforts to increase brand visibility, attract borrowers, and support the growth of our loan portfolio. The ideal candidate will have a deep understanding of the microfinance industry, with a proven track record of developing successful marketing campaigns that drive customer acquisition and business growth.
Key Responsibilities:
Design, implement, and oversee marketing strategies to promote micro-lending products and services.
Conduct thorough market research to identify trends, opportunities, and competitive landscapes in the microfinance sector.
Create and manage marketing campaigns across multiple platforms, including digital, social media, and traditional media.
Build and nurture relationships with clients, partners, and key stakeholders to strengthen brand loyalty.
Collaborate closely with sales teams to align marketing initiatives with business objectives, ensuring seamless customer engagement.
Track and analyze the effectiveness of marketing efforts, providing insights and recommendations for optimization.
Stay up to date with industry developments, competitor activities, and regulatory shifts to adapt marketing strategies as needed.
Contribute to the creation of marketing collateral such as brochures, promotional materials, and presentations.
Represent the company at industry events, conferences, and networking opportunities to elevate brand presence.
Qualifications:
Bachelors degree in Marketing, Business Administration, or a related field.
At least 4 years of experience in a marketing role, preferably within the financial or microfinance sector.
Strong understanding of micro-lending products and the financial services landscape.
Application Process:
Interested and qualified candidates should send their CV to Badu@mysigma.io with the subject line Marketing Executive Application.
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